Event Builder, TikTok Pixel: Custom code

Missing Event Name

The event name for one or more of your events is missing. This could impact your ad performance.

Go to your source code and include the event name(s).

Event Builder, TikTok Pixel: Custom code

Invalid Event Type for Custom Event

Event names were rejected for not following TikTok format requirements. You can get a full list of these event types by email.

Go to your source code and update these event types according to TikTok format requirements.

Event Builder, TikTok Pixel: Custom code

Invalid Event Type foe Standard Event

Event names were rejected for not following TikTok format requirements. You can get a full list of these event types by email.

Go to your source code and update these event types according to TikTok format requirements.

Event Builder, TikTok Pixel: Custom code

Long Event Type Name

{{num}} event types exceed the 50 character limit. You can get the full list of these event types by email.

Go to your source code and make these event names 50 characters or less.

Event Builder, TikTok Pixel: Custom code

Illegal Event Type Name

{{num}} event types were rejected due to content that violates TikTok policies. This data won't be saved by TikTok. You can get the full list of these event types by email.

Update your event types according to our TikTok policies.

TikTok Pixel: Custom Code

Invalid value parameter

Invalid "{{event}}" value parameter

The 'value' parameter for one or more of your events is invalid. It must be an integer or in the decimal format. Also, it can't contain currency symbols, special characters, letters, or commas (ex: 9.99). This can impact bids for the highest value customers.

Go to your source code and update the value parameter(s) for the "{{event}}" event to only contain numbers greater than or equal to zero.

TikTok Pixel: Custom Code

Invalid currency code

Invalid "{{event}}" currency code

The currency code for one or more of your events does not match a currency code supported. This can affect the accuracy of reporting for your return on ad spend.

Go to your source code and update the currency parameter(s) to the supported currency code for the following event(s): {{event}}

Go to your source code and update the currency parameter(s) for the "{{event}}" event to a supported currency code.

TikTok Pixel: Custom Code

Missing 'value' parameter

Events shared are missing a "value" parameter. This can impact bids for the highest value customers.

Go to your source code and include the "value" parameter.

TikTok Pixel: Custom Code

Missing 'currency' parameter

Events shared are missing a "currency" parameter. This impacts our ability to receive the value amount correctly, which can affect the accuracy of reporting for your return on ad spend.

Go to your source code and include the "currency" parameter. You can check supported currency codes. {{learn_more}}

TikTok Pixel: Custom Code

Invalid "{{event}}" content type

The content type for one or more of your events is invalid. Content type must be either "product" or "product_group".

Go to your source code and update the content type.

TikTok Pixel: Custom Code

Invalid "{{event}}" email format

The email format for one or more of your events does not match the format supported. This could impact Advanced Matching and your ad performance.

Go to your source code and update the email parameter(s) for the "{{event}}" event to the supported format.

TikTok Pixel: Custom Code

Invalid "{{event}}" phone number format

The phone number format for one or more of your events does not match the E.164 format. This could impact Advanced Matching and your ad performance.

Go to your source code and update the phone number parameters for the "{{event}}" event to the supported format.

TikTok Pixel: Custom Code

Invalid "{{event}}" currency code

The currency code for one or more of your events does not match the currency codes supported. This could impact the calculation of return on ad spend.

Go to your source code and update the currency parameter(s) for the "{{event}}" event to a supported currency code.

TikTok Pixel: Custom Code

Missing email or phone number parameter

The advanced matching parameter (email or phone number) for one or more of your events is missing. This could impact your ad performance.

Check the advanced matching parameters displayed to see which parameter is missing. Go to your source code and include the missing parameter.

TikTok Pixel: Custom Code, Events API

Invalid URL parameter

The page URL parameter is invalid. URL must begin with http:// or https://

Go to your source code and adjust your page URL parameter.

Events API

Invalid click ID

The click ID in the payload is invalid.

Go to your source code and check the implementation of your click ID for your event (s): {{event}}

Events API

Missing IP address and user agent combination

IP address and user agent must both be sent.

Go to your source code and include both the IP address and user agent in your payload.