How to postback signals through Zapier

Sending back events data to TikTok can help to yield higher-quality leads that are more likely to convert. Learn more about signal postback for lead quality optimization.

Before you begin

• Make sure you have admin credentials for your Zapier and CRM accounts and admin access to your TikTok Ads Manager account.

• Find supported CRMs for postback through Zapier.

How to postback signals through Zapier

Step 1: Create a CRM event set

1. Log in to TikTok Ads Manager.

2. Hover over Tools, then select Events to enter Events Manager.

3. Click on Connect data source.

4. Select CRM as the data source.

5. Create a name for the CRM event.

6. Once the event set is created successfully, you will be redirected to the setting tab. Click on the Connect button.

7. Select Automatic setup with partner platform.

8. Click on Next.

Step 2: Set up your CRM connection with Zapier

1. On the screen, you see a list of CRMs. Search for and select your CRM.

2. Select Zapier.

3. Click on Connect Zapier account.

4. Log in to your Zapier account.

5. Select a Zapier account.

6. Enter a name to identify the workflow, also known as a Zap.

7. Select the user account for your CRM or create a new one.

8. Select your TikTok Ad account from the dropdown.

9. Click on Next.

10. Select a trigger event from the CRM. Note: Select an event that can capture changes to the status of the lead as it goes through the sales funnel.

11. Map the fields between TikTok data and your CRM data accordingly Note: Lead Status is required. At least one of Lead Id, Email, Phone or Click Id is required.

Step 3: Map your CRM events to TikTok standard events

1. In TikTok Ads Manager, hover over the Tools tab and select Events.

2. Click on Data sources in the left navigation.

3. Click on the CRM event you just created. Note: It can take up to 4 hours to show the data postback.

4. You need to map the Custom Events to the Standard Events on the right.

If you don’t find the matched Standard Events on the right column, it can mean:

• Your event is already mapped to Standard Events.

• There’s no suitable Standard Events to map to.

We recommend to postback Standard Events because only Standard Events can be used to optimize conversion, and can be tracked and used in measurement reporting.

Step 4: Validate the postback setup

1. In TikTok Ads Manager, hover over the Tools tab and select Events.

2. Click on Data sources in the left navigation.

3. Click the CRM event set that you just created.

4. Observe if the data has flowed into attributed events. It might take 10 minutes for data to sync. If the matched events number is greater than 0, then the postback data has started to come into TikTok, and the configuration is complete.