Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Lead Generation
Lead generation campaigns
Instant Forms
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- How to create a lead generation campaign with an Instant Form
- How to create an Instant Form in TikTok Ads Manager
- Replace an attached Instant Form
- Edit the name of an Instant Form
- About Instant Form question types and settings
- About instant form custom components
- About the Blank Form template
- About the Rich Content Form template
- How to create a rich content form
- About the Question Card form
- About the Simple Form template
- About the Form Card for Instant Forms
- Create a Question Card
- How to set up preferred leads metrics
- How to access Leads data on Instant Forms
- About AIGC for Instant Forms
- How to create custom disclaimer in Instant Form
- How to add a Business Locator question to your Instant Form
- How to add gated content to your Instant Form
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Leads Center
CRM integration
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- About available CRM integrations for TikTok Lead Generation with Instant Form
- How to edit your CRM integration settings
- How to integrate TikTok Lead Generation with Zapier
- How to Troubleshoot Zapier
- How to integrate TikTok lead generation with LeadsBridge
- How to Troubleshoot LeadsBridge
- How to integrate TikTok Lead Gen with HubSpot
- How to remove your HubSpot integration from TikTok Ads Manager
- How to install the TikTok For Business Plugin on WordPress
- How to integrate TikTok lead generation with Salesforce Marketing Cloud
- Troubleshooting TikTok Lead Gen with Salesforce Marketing Cloud integration
- How to integrate TikTok Lead Gen with Salesforce Sales Cloud
- How to integrate TikTok Lead Generation with Google Sheets
- How to integrate TikTok Lead Generation with Klaviyo
- How to Troubleshoot Webhooks
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Messaging Ads
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- About TikTok Messaging Ads
- How to set up TikTok Direct Messaging Ads
- How to update your TikTok Direct Message permission for TikTok Messaging Ads
- How to set up TikTok Instant Messaging Ads
- TikTok Messaging Ads: Policies
- About Message Management Tools
- How to set up the TikTok integration on Pancake
- How to create message events on TikTok Events Manager
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Call Ads
Business Account Lead Generation
Lead quality optimization
- Ad objectives /
- Lead Generation /
- Call Ads /
How to set up Call Ads
Call Ads are an ad format that connect potential customers directly with businesses via phone calls.
How to set up Call Ads
Log in to TikTok Ads Manager.
Select Create ad.
Select Lead generation as your campaign objective. Note: Make sure that the Smart+ toggle is off.
Click Continue to edit your ad group settings.
Choose Phone call as your optimization location.
Proceed to edit your placements, targeting, and budget.
Choose your optimization goal. Note: At this time, we only support Click.
Click Continue to edit your ad settings.
Choose if you want your ad to be a Spark Ad and select the authorized accounts you want your creative to come from.
Enter your ad creatives and captions.
Note: The call to action text will default to Call now.
Select your destination, which can be a phone number or a TikTok Instant Page
Enter the phone number you want customers to call or the Custom Page. Note: Advertisers targeting US users must use US-based phone numbers.
Click Publish all to complete the setup process.