About TikTok One anchors
Anchors in TikTok One allows brands to add a link within their creator videos that leads video viewers to a website or app. They provide a smarter way for advertisers to use branded content as part of their strategy to help brands understand the influence of branded content on user behaviors.
Benefits
Make branded creator content actionable: Direct viewers to take action and learn more without interrupting their TikTok experience.
Drive revenue faster from branded content: Shorten the user journey by helping viewers seamlessly move from awareness to conversion.
Easily measure return on investment (ROI): Calculate campaign ROI through key metrics such as anchor click-through rate (CTR), download CTR, and deeper funnel tracking capabilities such as app installs and activations through third-party tracking links.
There are four types of anchors:
Gaming anchor: This anchor is for mobile gaming clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One Gaming anchor.
App Download anchor: This anchor is for mobile app clients and is displayed as a link within a video above the creator's username. Learn how to create a TikTok One App Download anchor.
Webpage anchor: There are different types of webpage anchors to choose from including, Web destination link, E-commerce template, and Entertainment template. Learn how to create a TikTok One Webpage anchor.
TikTok Shop anchor: This anchor is for TikTok Shop advertisers and is displayed within the video to send viewers directly to the product detail page on TikTok Shop. Learn how to create a TikTok Shop anchor.