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Create a campaign

  • Ad campaign structure
  • How to create a campaign
  • Budget and scheduling
  • Special ad categories
  • Split Testing

Create an ad group

  • How to create an ad group
  • Placements overview
  • Ad Targeting
  • Audiences
  • Bidding and optimization
  • Brand safety and suitability
  • Delivery type

Create an ad

  • How to create an ad
  • Bulk edit ads
  • Preview ads
  • Call to Action buttons
  • Instant Pages

Ad creation best practices

  • Industry best practices
  • General best practices

Manage ads

  • Ad reviews and status
  • Edit ad settings
  • Automated Rules
  • Comment management
  • App Center

Creating ads in other TikTok tools

  • Promote on TikTok
  • TikTok Shop and Seller Center
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