How to manage ad accounts in Business Center
Last updated, June 2024

Once you create a Business Center and successfully verify it, you are able to manage ad accounts as a Business Center admin.


In Business Center, we centralize ad account management so that you can:

  • Create a new ad account

  • Request access to an ad account

  • Remove an ad account

  • Close an ad account

  • Transfer ownership of an ad account to your Business Center

    • Note: Ad account transfer is only available for certain customers. Please speak with your representative about this process.


As a Business Center admin, you are also able to filter the ad accounts by their ownership and status under Advertiser account in Business Center.

  • By status: Owned by this Business Center, Owned by partner

  • By account status: Approved, Disapproved, In review, Suspended, Contract has not taken effect, Disabled


Create ad accounts

You can create ad accounts in a verified Business Center for different purposes, such as a single ad account for each brand or line of business you are promoting. Once created, this ad account will be owned by your Business Center.


To create an ad account in the Business Center:

  1. Go to Advertiser accounts, and click Add Advertiser Account.

    Add Advertiser Account

  2. Select Create New, and click Next.

    Create New

  3. Fill in the required business information.

    • If you use Business Center to promote your own business, you'll be asked to set up basic information such as account name, timezone, and billing information.

    • If you are an agency using Business Center to promote someone else's business on their behalf, you'll be able to type in the company name of your client and select a matching name and address from a dropdown list.

    • Important: To prevent delays in account setup, try to match your business name to our records. When adding your ad account, use the search function on the page to find the matching company name. For example, if your business is a local branch of a company, ensure that the local name and not the headquarters business name is reflected. Any future modifications to the company name will trigger an ad review. Contact your representative if you are unsure or need assistance.

      business information

  4. Click Submit to finish.

Launching for select customers: Agencies will have the ability to re-use their clients' Business Certificate when creating multiple ad accounts, reducing friction during this process. After an agency submits the Business Certificate information and it's approved for the first ad account, they can simply select the existing verified certificate for future ad accounts.


Request access to ad accounts

To manage an ad account on behalf of someone else, or to work on an ad account owned by another business, you can request access to this ad account. Upon approval, you will be able to assign someone from your Business Center with permission to it.


To request access to an ad account:

  1. Go to Advertiser accounts, and click Add Advertiser Account.

  2. Select Request Access, and click Next.

  3. Paste in the Account ID and select the Access Permission you want to request - admin, operator, or analyst. You can also choose to send an email notification to the ad account owner asking for approval.

    • Optionally, you may select the service rendered, which allows the advertiser to confirm your company's agency role, such as a media buying agency. Typically, verifying the agency role has an internal record-keeping use case that is discussed between the agency and its TikTok sales representative. Learn more about verifying the type of service provided by partners.

  4. After sending the request:

    • If the ad account is created by a Business Center, please ask one of the ad account admins to accept the request in TikTok Ads Manager.

    • If the ad account is created by an individual user and does not belong to any Business Center, please ask the ad account creator to accept the request in TikTok Ads Manager.

      • The request can be found in TikTok Ads Manager's Notification, under "Business Center".

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  5. If you no longer need to manage this ad account and would like to remove it from Business Center, click the trash can icon and confirm the removal.

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Note: You can't request access to a disapproved ad account.


Transfer ad accounts

Transferring an ad account to the Business Center enables you to manage its access permission and billing from the Business Center. Once transferred, this ad account will be owned by your Business Center, and all management will need to be conducted in the Business Center.


Note: You can only transfer an ad account that's not owned by any other Business Center, and cannot reverse the transfer once it's complete.


To transfer an ad account:

  1. Go to Advertiser accounts, and click Add Advertiser Account.

  2. Select Transfer, and click Next.

  3. Paste in the Account ID you'd like to transfer, then click Next.

    • You can also choose to send an email notification to the ad account owner asking for approval.

  4. After sending the request, ask the account admin to accept the request in TikTok Ads Manager.

    • If you are also the ad account owner, the request will be automatically approved.


We recommend that you only transfer ad accounts that are owned and used by your business. If you are trying to work on ad accounts for other businesses, i.e. a client's, consider requesting access instead.


Close ad accounts

To reduce noise and save space in your Business Center, you can choose to close ad accounts that you no longer use.


To be able to close an ad account in Business Center, this ad account needs:

  • To be owned by your Business Center.

  • To be in the approved status.

  • To not have any overdue bills.

  • To not have any active campaigns for at least 72 hours.


Once closed, any remaining balance from the ad account will be transferred to Business Center.


To close an ad account in Business Center:

  1. Go to Advertiser accounts, and click the ad account in Business Center that you'd like to close.

  2. Find and click on the Close icon in the top right.

  3. Click Confirm in the pop-up window to close the account.


The ad account will be closed and hidden from the ad account list. You will be able to see it when filtering the ad accounts by disapproved account status.

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Remove ad accounts

Sometimes, it may be necessary to remove your ad account from a TikTok Business Center account. For example, when you have finished working with an agency or vendor, you may need to remove your ad account from their TikTok Business Center account.


Requirement to remove an ad account


You must be the owner of the ad account. Only the owner can change the relationship between an ad account and another TikTok Business Center account.


To remove your ad account from a TikTok Business Center account

  1. Log in to the TikTok Ads Manager as the owner of your ad account.

  2. Click the user profile circle in the right top corner, and go to the Account Info under Account Setting.

  3. Go to the bottom of the Basic Information page, and find the Permission Management module.

  4. Select the TikTok Business Center from which you want to remove your ad account, and click the Remove Permission button on the right side.

  5. Click the Confirm button in the dialogue box.


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