About lead quality optimization

Lead quality optimization for Lead generation campaigns helps you optimize the quality of deeper funnel events by matching your ads with people who are more likely to be further converted after submitting forms. Lead quality optimization may help to increase the number of leads generated by ads while maintaining an optimal conversion rate.

Notes:

• While lead quality optimization aims to show ads to end-users who are more likely to convert, there is no guarantee of results or benefits.

• For best results, make sure you are posting back upper and deeper funnel events and mapping them to the standardized events either using pixels or Events API or CRM (available soon).

Use cases

Lead quality optimization solutions are a good fit for advertisers with longer sales funnels, multiple trackable events, and a desire to acquire higher volume of deeper funnel conversions.

Next steps

TikTok has introduced Deep Funnel Optimization, which uses pixel post-back data to optimize for deep conversion online event performance. To learn more, refer to About Deep Funnel Optimization.