The TikTok Video Views objective has been updated with Focused View optimization. Focused View offers a way for advertisers to drive brand impact by leveraging TikTok's engagement-building capabilities and ensuring their ads are shown to users who are truly paying attention at the most efficient price.
Below are some factors to consider when setting up a campaign with a Video Views (Focused View) objective.
Video Views (Focused View optimization) campaigns help you raise consideration for your product/service to the audience who are truly paying attention.
Focused View optimization will deliver ads to users who are most likely to actively engage with an ad — by viewing it for at least 6 seconds OR by interacting with the video within the first 6 seconds (whichever comes first). This allows us to optimize for two different kinds of engagement:
Views: We target users who are most likely to view your ad for at least six seconds.
Positive interactions: We target users who are more likely to actively engage with an ad.
Interactions that happen within the first second of the video are not counted towards a Focused View and will be excluded in billing.
Interactions to be considered: Like, Follow, Share, Click, Hashtag Clicks, Music clicks, Anchor Clicks, and Interactive Add-on Activity Clicks.
Note: Frequency capping guardrail on Focused View Optimization launched globally on January 24, 2024, to help enhance value of this product to our clients. Going forward, Focused view ad group frequency will be capped to under 7 times per 7 days. This is a system guardrail only and can not be adjusted by clients.
Focused View offers a way for advertisers to drive brand impact by leveraging TikTok's engagement-building capabilities and ensuring their ads are shown to users who are truly paying attention.
Voluntary Attention: TikTok users watch ads voluntarily for a longer time and are actively engaging with them
Immersive Engagement: Focused Views place video ads between user-generated content in the For You Page, creating the full-screen, auto-play, sound-on, immersive environment with maximum engagement
When running campaigns with Video Views Optimization, the bidding method is CPV, which is the price you are willing to pay for one 6-second focused view.
To learn more about the Video Views Optimization evolution journey, refer to About the New Focused View Optimization Updates to Video View Objective.