The audience are users in our apps who may see your ad. The right audience can help you improve your ads' performance.

There are two approaches to consider when choosing your audience:

• Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them. Learn more about ad targeting and custom audiences.

• Broad Targeting: The system will find the best people without any pre-defined parameters. Leave the targeting options blank and the algorithm will help you find potential customers that you are unaware of. Learn more about broad targeting.