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About Web Business Suite

Last updated: August 2024

The TikTok Business Account Web Business Suite is a central location for all features and functions that come with a TikTok Business Account. In addition to using Business Suite on the TikTok app, Web Business Suite allows you to access all of your Business Account content and insights through a web browser for ease of use.

Web Business Suite includes several functionalities with different tabs such as Homepage, Analytics, Creative Hub, Leads manager, Settings, and Activity & support sections.

TikTok Business Account users will be able to get insights from their analytics, get inspiration from Creative Hub, download their leads from Leads manager and leverage ads from TikTok for Business and more.

The TikTok Web Business Suite includes the following tabs:

  • Homepage: Shows New followers, New likes, New profile visits, and New video views data for date ranges of Last 7 days, Last 30 days, and Last 90 days. Business Accounts can also schedule posts using Scheduler to help you save time and boost audience reach.

  • Creative Hub: Includes the highest trending videos by selecting Most views, Most comments, or Most shares for date ranges of 1 day, 7 days, 15 days, or 30 days.

  • Leads manager: Check and download your leads generated by Business Account Lead Generation.

  • Settings: Use the settings tab to register your Business Accounts by providing business information and qualifications. After registration, your Business Accounts can display business information on the business profile and enjoy upcoming advanced features for your business.

  • Activity & support:

    • TikTok For Business: Access TikTok Ads Manager by clicking Get Started. You can also learn more information about TikTok Ads Manager by clicking Help Center.

    • TikTok Shop: Sign up as a TikTok Shop seller to embrace faster and greater business growth. TikTok Shop is an e-commerce solution integrated within TikTok. Powered by TikTok's unique discovery engine, it enables sellers, brands, and creators to sell products directly on TikTok.

  • Analytics:

    • Overview: Access and download your Reach, Engagement, Conversion, and Followers data for date ranges of Last 7 days, Last 28 days, Last 60 days, or a custom date range.

    • Audience: Access and download your audience's profile data including New followers, Gender, Age, Top countries, Top cities, and Activity for date ranges of Last 7 days, Last 28 days, Last 60 days, or a custom date range.

    • Video: Check out your videos for Last 7 days, Last 28 days, Last 60 days, or a custom date range sorted by Newest or Most viewed.