What's the Reach Objective
Last updated, May 2024

The Reach objective enables you to show your ads with the maximum number of impressions in your targeted audience at the most efficient price.

Here are some factors to consider when setting up a campaign with a reach objective:

What's your marketing goal?

Reach campaigns help you raise awareness for your product/service to large audiences.

How often do you want users to see your ad?

With frequency control, you can better manage exposure to your messaging.

How much are you willing to pay for impressions?

When running campaigns with the reach objective, the bidding method is CPM, which is the price you are willing to pay for one thousand impressions.

For a quick overview of the Reach advertising objective, watch the video below.