About TikTok on PrestaShop

Note: TikTok on PrestaShop is currently only available in France, Italy, Spain, UK, Germany, Austria, Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland, US and Brazil.

TikTok on PrestaShop is an integration that allows PrestaShop merchants to set up TikTok For Business, manage TikTok ad campaigns, measure campaign performance, and drive more potential customers to merchants' stores.

Features or benefits

• Get started with TikTok For Business with one click. Create or link your TikTok For Business account, TikTok Ads Manager and TikTok Business Center, install the TikTok Pixel and Events API, and sync your product catalog.

• Set up safe and reliable data connections, with no changes to website code required. With TikTok Pixel and Events API, you can:

  • Enhance ad campaign performance: Drive better results and enrich optimization with a browser and server-side connection with your store.

  • Empower insights via measurement capabilities: Measure events throughout the customer journey, including the payment and checkout pages, and gain a deeper understanding of the impact of your ads.

• Create Lead Generation and Conversion campaigns to find new customers, gain qualified leads, and drive meaningful engagement with your TikTok community.

• Sync your e-commerce catalog. Make your products discoverable on TikTok with the automatic catalog sync from PrestaShop.