About Brand Safety Hub

Brand Safety Hub on TikTok Ads Manager offers our first-party solutions, including TikTok Inventory Filter and Suitability Controls such as Category Exclusion and Vertical Sensitivity. The hub offers you a streamlined workflow, allowing you to define brand safety and suitability settings at the account level and define your default settings for future campaigns. This solution is for advertisers that know their preferences and want them automatically applied with fewer steps.

Accessing Brand Safety Hub

You can access the Brand Safety Hub in TikTok Ads Manager on the Campaign Creation page at the ad group level or by clicking the Tools module, then under Settings click Brand Safety Hub.

Using Brand Safety Hub

1. You have the ability to set default account-level settings across all first-party brand safety tools including TikTok Inventory Filter and Suitability Controls such as Category Exclusion and Vertical Sensitivity.

2. Default account-level settings cover reach, video views, and community interaction by default.

   
   
   

   • If you'd like to cover all objectives, please click Add all under Advertising objectives.

     Once done, default settings for campaigns with these ad objectives will use your selected brand safety settings.

     
     
     

3. When creating a new ad group, account-level settings will be applied to all new campaigns utilizing objectives supported by Inventory Filter.

4. If you do not define customized default settings in the Brand Safety Hub, it will revert to system default settings and you can edit them as needed.

5. Historical ad groups will not be affected by new account-level control.

6. Ad group settings can override account-level control.

Availability

• Regions: Most regions where TikTok Ads Manager is available. Note: If unavailable, the feature will not appear in TikTok Ads Manager.

• Platform: TikTok Ads Manager

• Buying Format: Brand Auction with Reach/Video View/Community Interaction (including Pulse Suite) and Performance Auction with Traffic/App Promotion/Web Conversion/Lead Generation

• Placement type: TikTok For You feed, Following feed, Profile feed, Search feed, and TikTok Lite

• Ad Format: Both Spark ads and Non-Spark ads are supported