Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
-
- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
-
App VBO
-
- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
-
iOS 14.5+ Guidance
-
- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
- About iOS real-time conversion reporting
-
App Profile Page
App retargeting
iOS custom product page
- Ad objectives /
- App promotion /
- iOS custom product page /
About iOS custom product pages
iOS custom product pages (CPP) allow you to drive your TikTok ads to different app store pages. Each custom product page can have its own unique text, graphics, and screenshots of the app. Custom product pages come with a unique identifier called a PPID, which is a part of the URL that can be used to access them.This feature helps you to be more targeted in the user journey and aims to improve your overall campaign conversion performance.
Custom product pages can be used globally with the App promotion advertising objective with the following campaign types:
App install
App registration
App retargeting
CPP with App promotion supports lowest cost, cost cap, and highest value (Value-based optimization only) as available bidding strategies.
Additionally, CPP supports the use of Smart+ using the App promotion, App install advertising objective with the following bidding strategies:
Max Delivery
Cost cap
Highest Value (allowlist)
tROAS (allowlist)
Learn more about Smart+ Campaigns.
Benefits
You can leverage custom product pages to create more targeted and personalized ads and app store pages, creating a better user journey. You can segment and direct traffic to different app features, more geographically relevant people, and have seasonal campaigns.
Using custom product pages can improve SKAN conversion rates by increasing the alignment between targeted users, creatives, and custom product page content.
You can expect to check more metrics that can only be released on the Apple console by using the custom product page. Discover if people who downloaded your app from a custom product page have longer engagement or spend more on in-app purchases. Additional metrics include retention rate and average proceeds per paying user and comparing the performance of a default product page against custom product pages.
Learn more about: