About the incentive program for new advertisers

Last updated: January 2026

This article provides an overview of TikTok's acquisition incentive programs for new advertisers.

If you are a TikTok Shop Seller

Most TikTok Shop sellers receive an advertiser account automatically. To access and manage your acquisition coupon:

  1. Go to Seller Center.

  2. Click Marketing.

  3. Click Shop Ads.

  4. Connect the advertiser account shown, or create a new one if needed.

  5. After your account is connected, eligible promotions will appear as a banner.

    1. In some regions, you must redeem the offer manually (you might see prompt such as "join now")

    2. In other regions, enrollment is automatic and you may see a prompt such as “Create Campaign.”

If your region does not require a signup step, your coupon will be issued automatically once you publish your first GMV Max campaign. The coupon will be visible under Account Management. Navigate to the GMV Max Account in the Ad account section.


You can view your active coupon and progress from Seller Center:

  1. Click Marketing.

  2. Go to Shop Ads.

  3. Click Ads Dashboard.

  4. Click Coupon Progress.

Eligibility

Acquisition incentives are available in all regions where TikTok Shop operates: US, GB, VN, TH, ID, MY, PH, SG, JP, FR, IT, DE, IE, ES, MX, BR. These incentives are intended for sellers who have not previously advertised on TikTok Ads Manager. Shops connected to advertiser accounts with prior ad activity may be excluded. Incentives are not guaranteed and may vary by region and availability. If you see a promotion banner in Seller Center, you are eligible.

If you are an advertiser without a TikTok Shop

If you do not operate a TikTok Shop, you may qualify for an acquisition coupon by registering from official TikTok Ads Manager entry points, such as landing pages in the domain of getstarted.tiktok.com or ads.tiktok.com. If an offer is displayed during registration, your coupon will be issued immediately upon account creation. You can access it via the ticket icon in the upper-right corner of your Ads Manager interface.

Ad Credit Banner - TT4B homepage

To view and manage your coupon:

  1. Log in to TikTok Ads Manager.

  2. Select Tools.

  3. Select Payments.

  4. Select Promotions.

This section shows coupon details, promotion validity, and eligible ad products. In limited cases, coupons may be suspended due to risk controls; you may submit an appeal within the same interface.

Coupon page - TTAM

Eligibility

Acquisition incentives are offered across most regions where TikTok Ads Manager is available, including: US, CA, FR, DE, IT, ES, GB, NL, PL, SE, CH, BE, AT, PT, HU, NO, GR, IE, FI, CZ, BY, SA, AE, KW, BH, LB, OM, IQ, IL, EG, MA, ZA, DZ, KE, NG, TH, JP, ID, MY, KR, PH, SG, KH, TR, KZ, BD, LK, PK, AZ, NZ, AU, VN, BR, EC, CL, CO, AR, GT, DO, UY, BO, PY, MX, PR, CR, PA


Incentives are reserved for new advertisers. Accounts identified as highly similar to existing or previously active advertisers may not be eligible. Incentives are not guaranteed and may change without notice.

Understanding your coupon type

We offer two primary types of acquisition incentives:

Ladder Coupon (Spend X, Get Y)

Spend X:

  • You accumulate “cash/out-of-pocket” spend during the specified earning window.

  • The earning window and deadline appear in the coupon progress details or in outreach communications.

Get Y:

  • When you meet a qualifying spend tier, the corresponding reward (Y) is issued the day after the earning window closes.

  • Advertisers who reach the highest tier receive their reward within 1-3 business days.

  • All rewards have an expiration date listed in coupon progress details.

Example: A Spend $100, Get $50 / Spend $500, Get $300 offer valid for 30 days:

  • If you register on March 6, your 30-day earning window runs March 6 through April 5.

  • Spending $500 immediately unlocks a $300 reward (issued after 1-3 business days).

  • Spending $100 earns $50, issued after the window closes (1-3 business days after 4/5).

  • All ad credits must be used before their expiration date (e.g., 05/30/2026) . You can find this information in Coupon Progress - Details - Expiration.

  • If the promotion banner disappears before registration, the offer is no longer valid. The best practice is to sign up for promotion as soon as you see it.

Discount Coupon (a% OFF, up to b)

a% OFF:

  • A percentage of each ad charge is deducted automatically; no minimum spend.

Up to b:

  • The platform subsidizes up to a maximum total deduction (b).

  • Once the maximum is reached, full charges resume.

Example: A 50% OFF, up to $100 incentive valid for 30 days:

  • If you register on March 6, the discount applies March 6 through April 5.

  • If you spend $1, you would pay $0.50.

  • If you spend $200, you would pay $100; the remaining $100 is subsidized (maximum reached).

  • After the maximum subsidy is exhausted, you pay full price. If you spend $250, you would pay $150; the remaining $100 is subsidized (maximum reached).

  • Promotion validity can be checked under coupon progress expiration.

Terms & Conditions

Your TikTok Ads Manager account must be registered in your local region. This offer is unique to the original recipient, and not valid if forwarded or shared. This offer is only valid for ad placement on TikTok Ads Manager and can only be redeemed once per advertiser. If the existing account has received the coupon, new advertiser account under the same TikTok for Business / Business Center account will not enjoy the incentive again. TikTok reserves the right to withhold or withdraw ad credits for any reason, including if your content does not comply with our policies and guidelines. The TikTok Coupon Terms apply.