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App Measurement
In-app Events
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
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SKAN 4.0
Mobile Measurement Partners
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- About Mobile Measurement Partner Tracking
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- List of supported events by Adjust
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- List of supported events by AppsFlyer
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- List of supported events by Kochava
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- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
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- How to turn on unattributed events in Dfinery (Adbrix)
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App Events SDK
- Measurement /
- App Measurement /
- In-app Events /
About the Loan Approval in-app event
Loan Approval is an App Event Optimization (AEO) event that can help you more accurately and efficiently target users who have a greater chance of triggering in-app events while controlling costs.
The Loan Approval event is designed specifically for Finance advertisers offering loan products. Optimizing for the Loan Approval event enables you to more precisely deliver ads to audiences who will not only apply for a loan but will also most likely be approved for a loan by the bank.
Optimizing for the Loan Approval event provides greater accuracy compared to the AEO Purchase event and could lead towards a more efficient cost per loan.
Availability:
Region: Global
Placement: Pangle only
Type of client: Finance industry clients
Device: Android only
Campaign type: App promotion, Optimization goal: in-app event
Select in-app event: Loan Approval
Note: If the Loan Approval event is not available in TikTok Ads Manager, you may not be categorized as in the Finance industry. Contract your sales representative or customer support if you aren't able to find the Loan Approval event.
To learn more about AEO and best practices, refer to About App Event Optimization.
To learn how to set up the Loan Approval event, refer to How to set up the Loan Approval in-app event.