How to connect your new app to TikTok Ads Manager on MMP-SAN integration

Last updated: February 2025

Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued. All new apps can only use the SAN integration. Learn more about TikTok's SAN integration with MMPs.

Before you begin

  • Make sure that you have access to TikTok Ads Manager.

  • Check that your app's App Store or Play Store link is ready.

  • Ensure that you've set up all required events correctly in the SAN module within your MMP. Refer to your MMP’s help center article below or contact both your TikTok sales representative and MMP representative for setup support:

How to connect your new app to TikTok Ads Manager on MMP-SAN integration

Step 1: Connect your app to TikTok Ads Manager

  1. Log in to TikTok Ads Manager.

  2. Click the Tools tab and then Events.

  3. Click Connect data source.

SAN new apps - step 2

4. Select App to add an app data connection.

Integrate new app SAN - step 3

5. Enter your app's App Store or Play Store URL.

SAN new apps - step 4

6. Select your Mobile Measurement Partner (MMP) and choose the TikTok for Business (SAN) integration option. All new apps must use the SAN integration. The TikTok for Business legacy integration will be grayed out.

Connect MMP - screenshot

Note: If you can't select TikTok for Business (SAN) integration, your app is likely integrated with an old ad account using the legacy MMP integration. Refer to the How to add my app on legacy MMP integration to new TikTok Ad Accounts section for next steps.


Step 2: Configure MMP settings

Depending on your MMP, you may need to enter Click or Impression URLs, a partner token, or no configuration at all. Follow the guidance below for each MMP:

  • Adjust: Configure Impression and Click URLs

    • In the Adjust dashboard, go to the TikTok for Business (Legacy) module and copy Click URL and Impression URL. Make sure to use URLs from the TikTok for Business (Legacy) module and not from the TikTok for Business SAN module.

  • Airbridge: Configure Impression and Click URLs.

    • In the Airbridge dashboard, go to Tracking Link. Select create Tracking Links and then select TikTok For Business to generate the URLs.

  • AppsFlyer: No additional configuration required.

  • Branch: Configure a Branch key.

    • In the Branch dashboard, go to Account Settings. Select Profile page to find the Branch Key.

  • Kochava: Configure the Kochava App GUID.

    • The App GUID is located under the app title and in the detail section of your Kochava dashboard. To learn more, refer to How to locate Kochava App GUID.

  • Singular: No additional configuration required.

  • Tenjin: Configure the Tenjin integration key.

    • In the Tenjin dashboard, go to the Campaigns tab, select your TikTok account, and create a campaign. The App Integration Key for TikTok can be found under Tracking.


How to add an app on legacy MMP integration to new TikTok ad accounts

If you’re adding your app to a new TikTok ad account and the TikTok for Business SAN/SRN option is unavailable, it’s likely because your app is still integrated with an old ad account under the legacy MMP integration.

Legacy MMP integration screenshot

To resolve the issue:

  1. If you have access to the old ad account:

    1. Migrate your app to SAN in the old ad account.

    2. Ensure you have admin access to the ad accounts.

    3. Once the migration is complete, your app will be eligible for SAN integration in the new ad account.

  2. If you no longer have access to the old ad accounts:

    1. Continue using the legacy integration in the new ad account, then immediately migrate your app to SAN.

    2. If the TikTok legacy module is not available in your MMP, use the example links provided in this help center article to complete the legacy integration.