About the differences between Standard Carousel and Video Shopping Ads Carousel

VSA Carousel

Standard Carousel

Objective

Product Sales

Traffic, App promotion, Lead generation, Web conversions, and Reach (Auction)

Design and Customization

Customization available through API only

Customization available through the TikToks Ads Manager (TTAM) or API

Recommended Vertical

Commerce Vertical

All other verticals (except Commerce)

Image Source and Type of Image

Catalog Product Images. Shows 2-20 product images in each ad

Manual upload; images can be brand or product focused. Shows 2-35 images in each ad

Destination

Multi-destination

Single destination

Dynamic Product Recommendation

Yes

Not Available

Click-through experience

Each image can be clicked or tapped, through a product tag, to a dedicated product link.

Each image can not be tapped or clicked, only Call To Action (CTA) and the last image swiped left or clicked will redirect the user to the landing page