TikTok Ads Manager Intro

TikTok Ads Manager provides powerful tools for you to launch campaigns, manage ad resources, monitor data, and optimize your advertising. This article provides a brief introduction to the interface and functions available in TikTok Ads Manager.


Welcome to the TikTok For Business homepage! As a new visitor, we recommend you scroll down the site and learn more about our exciting apps. Once we've piqued your interest, take a deep dive into each app by clicking on Apps at the top. If you are in need of a little assurance, read up on successful case studies of real brands who used TikTok Ads Manager to reach their audience. Now that you are ready to get started, click on Create an Ad!

TikTok Ads Manager Intro-Homepage

TikTok Ads Manager

Log in to TikTok Ads Manager to get to the platform. The navigation bar at the top shows you the five main buckets where most of the action takes place:

  • ​Dashboard

  • ​Campaign

  • ​Assets

  • ​Reporting

Switching accounts, checking notifications, and quick access to our Help Center are always 1-click way in the top-right corner.


The Dashboard should be your first stop on TikTok Ads Manager. This is the place to get an overview of your data and track changes in performance.

TikTok Ads Manager Intro-Dashboard

Get a bird's eye view on what's happening in your campaigns with summarized data conveniently in one place. View data related to all the most important things, including active campaigns, budget spend, easy-to-use charts tracking ad performance over time, and much more.


At the Campaign page, you are able to see all the campaigns, ad groups and ads you have created and bulk manage them. Click Create button, then you will go directly to the ad creation page.

TikTok Ads Manager Intro-Campaign


Assets is where you store and manage your ad resources. Assets has four options in the drop-down list: Event, Creative, Audience and Catalog.

TikTok Ads Manager Intro-Assets

Assets is the go-to place to create or manage your third-party trackers, website pixels, creatives, custom audiences, and other awesome tools to help optimize ad delivery and reach new customers.


The Reporting area is the place to go when you need to impress your boss. Create your ad reports and TikTok Ads Manager automatically produces the reports just the way you want them without any fuss.

TikTok Ads Manager Intro-Reporting

We take the hassle out of reporting by giving you the option to customize your columns for each report or to use one of our pre-defined templates. Gone are the days of deleting unnecessary columns in Excel, export only the data you will use.

You can also schedule reports to be delivered exactly when you need them so you're always ready for that weekly meeting you have Monday afternoons.

TikTok Business Center

TikTok Business Center is a central business hub for you to manage your ad accounts and the people who work on them. You can manage your assets, control access and permissions, get business-level reporting, and so much more. They say, as a boss, you should not only work in your business but on your business, and a TikTok Business Center gives you the tools to delegate and keep things organized.

There you have it! You're now familiar with some of the tools that TikTok Ads Manager has to offer. No matter what type of business you have, industry you are in, or product you make - there is a market out there waiting to hear about you. If you are ready to connect your brand today with the consumers of tomorrow - get started now on TikTok Ads Manager!