About page visit optimization

Last updated: August 2024

Page visit optimization helps you optimize your community interaction ads for clickthroughs to specific pages within your account, such as Profile Pages, Playlist Pages, Hashtag Pages, Music Pages, Branded Effect Pages, and select templates for Instant Pages. Learn more about the community interaction objective overall.


When to use page visit optimization

Use page visit optimization to amplify your organic content on TikTok and turn audiences into brand ambassadors by driving traffic towards key TikTok real estate—your internal pages. Choose page visits as your optimization goal if:

  • You want to build your digital presence efficiently by bringing traffic to both paid and organic content.

  • You want to increase views and interactions across your entire TikTok content through different pages.

  • You have new updates on your business to share.

  • You want to use your TikTok pages as another channel to drive users down the marketing funnel.

  • You want an efficient way to bring traffic to both paid and organic content.


Requirements

  • Set up an internal page supported by page visit optimization from one of the following:

    • Profile Page (default selection)

    • Playlist Page

    • Hashtag Page

    • Music Page (only music with copyright can be used)

    • Branded Effect Pages

    • Instant Pages

      • Brand story

      • Introduction & Brand pitch

      • Sales product & service

      • Video gallery, rolling out in phases to customers

  • For community interaction optimization, you must adopt Spark Ads.



How to use page visit optimization within a community interaction campaign

To create a community interaction campaign, you need to create a campaign, ad group, and ad on TikTok Ads Manager.

  1. Create a campaign on TikTok Ads Manager and select community interaction as the advertising objective.

  2. Choose the optimization goal:

    • Page visits: Optimize towards Profile Pages, Hashtag Pages, Playlist Pages, Music Pages. Note: Hashtag Pages, Playlist Pages, and Music Pages are currently under beta testing and require allowlisting. Please contact your sales team for details.

  3. Define your target audience using TikTok Ads Manager's targeting tools.

  4. Enter your budget and choose a bid strategy.

  5. Select a TikTok Post to use in your ad.

    • Community Interaction runs only on Spark Ads. To learn more about Spark Ads, refer to Spark Ads.

  6. Publish.


Tip: For a more streamlined Spark Ad creation process, consider linking your Business Account.