Best practices for securing your TikTok for Business account

Last updated: November 2024

TikTok is committed to maintaining a safe and secure environment for users. To maintain safety, TikTok has Community Guidelines that express what is and is not allowed. Any attempt to gain unauthorized access to an account is a violation of these guidelines. An account takeover occurs when your TikTok for Business account is compromised due to unauthorized access. Follow the steps below to help keep your TikTok for Business account safe.


Tips for securing your TikTok for Business account

  • Set a strong password: Create a password that is at least 6-20 characters long, combining numbers, letters, and special characters.

  • Use unique passwords for each account: Avoid reusing passwords across multiple platforms to minimize risk.

  • Update compromised passwords: If TikTok Ads Manager detects a compromised password, we'll send you a notification and recommend that you update your password immediately.

  • Be prepared for account recovery: Have a secure email address and phone number for account recovery.

  • Enable 2-step verification: Secure your account with 2-step verification so that additional verification is required each time you log in. To enable 2-step verification:

    • Log into your TikTok for Business Account.

    • Click your profile picture, and then click User Settings.

    • Click Account Security and choose your preferred verification method.

Learn more about 2-step verification in TikTok Ads Manager.


What to do if your account is compromised

If your account is compromised, we'll suspend your account to secure and prevent further compromised access. After conducting an investigation, we'll notify you about the results and actions you may take to regain control of your account, as well as process reimbursements for any charges that resulted from unauthorized activity. In the meantime, we highly recommend that you take all relevant steps to further protect your account.

  • ​Managed clients: If you suspect that your account is compromised, you should contact your account manager immediately.

  • ​Unmanaged clients: If you suspect that your account is compromised, you should

    contact customer support immediately.


For additional information on how to protect your accounts, please review our best practices for securing your Business Center account.