Best practices for security in TikTok Ads Manager and Business Center

TikTok provides several features and best practices to help safeguard your information within Ads Manager and Business Center. Adopt these best practices to secure your accounts.

Tips to enhance account security

Implementing these best practices will help you secure your TikTok Ads Manager and Business Center accounts, protecting your data and assets from unauthorized access.

• Use Two-Step Verification (2SV) for TikTok Ads Manager and TikTok Business Center: Implementing 2SV adds an extra layer of security by requiring a second form of verification during login attempts. Enforcing 2SV for all members enhances overall account security.

  • For Ads Manager, visit About 2-step verification in TikTok Ads Manager to learn more.

  • For Business Center, visit 2-Step Verification for Business Center to learn more.

• Use Email Domain Allowist for TikTok Business Center: This feature restricts access to your Business Center to only members with approved email domains, preventing unauthorized users from being added. Visit About email domain allowlist in TikTok Business Center to learn more.

• Use Data Security Verification for TikTok Ads Manager: When you turn on Data Security Verification, you will need to verify your identity with a verification code to access your advertising data. This additional layer of verification will help ensure that you are the only person who can access your account's sensitive data. Visit About Data Security Verification to learn more.

Best practices for account security

• Strong passwords: Create unique passwords that are at least 6-20 characters long, combining numbers, letters, and special characters. Avoid reusing passwords across multiple platforms, and update your passwords regularly.

• Regular reviews: Periodically review and update user roles and permissions within your Business Center to ensure that only authorized personnel have access to specific assets.

• Remove inactive users: Remove users who no longer require access to maintain a secure Business Center.

• Confirm invitations: Ensure all invitations to join your Business Center are valid and sent by authorized individuals.

• Avoid phishing attempts: View How to avoid phishing attempts to learn how to avoid attempts for you to give out your personal information.

• Verify TikTok outreach: If you have been contacted by a TikTok for Business sales representative or support team via email, verify their affiliation with TikTok for Business by checking their email address. Visit Identifying genuine outreach if contacted by a TikTok for Business Representative to learn more.

For more information about securing your accounts, visit Best practices for securing your TikTok for Business account and Best practices for securing your Business Center. For information on TikTok’s security practices, compliance documents, and updates, visit the TikTok for Business Security Trust Center.