Promotions and coupons

How to allocate assignable coupons to campaigns

Last updated: September 2024

There are two ways to assign coupons to campaigns, depending on the features available to you. If one method is not visible to you, please use the other.

How to assign coupons to campaigns using the Promotions page

  1. Get to the Promotions page in TikTok Ads Manager.

    1. Hover over the Tools tab at the top of TikTok Ads Manager and click Account setup under the Settings column.

    2. Click the Payment module on the left, then click the Promotions page.

  2. Locate the assignable coupon that needs to be assigned.

  3. Select the View/Assign option.

    How to assign coupons to a campaign - View/Assign

  4. Click assign campaign to assign the selected coupon to specific campaigns.

    How to assign coupons to a campaign - Assign campaign

    • Note: If the pencil option is greyed out, you do not have the correct permissions. You must be an administrator for the ad account in order to assign the coupon. Please speak to your TikTok sales representative if you need access.

  5. Select the appropriate campaigns and click Confirm.


How to assign coupons to campaigns using the coupon dropdown

If you see the coupon menu icon on the top-right of TikTok Ads Manager, you may use it to assign coupons to campaigns. Note: This feature is a particular method of accessing coupons that might not be available to you. You may still use the Promotions page for managing and assigning coupons.

Within the coupon menu, you can create a campaign in one of two places:

  1. Immediately after successfully registering for a coupon.

  2. Using the coupon card in the coupon icon dropdown.

    How to assign coupons to a campaign - coupon menu