Identity FAQs

Before getting started: The feature of identity is currently testing and only available for select users in the APAC market.

Spark Ads

Do I have to use Identity to publish campaigns on TikTok Ads Manager?

You will need to use the Identity feature to publish ads if you are part of the test. But we will continue to collect user feedback about this feature during the testing period.

Do I need to use the Identity feature to create Spark Ads?

Yes. You will need to enable the Identity feature to create Spark Ads.

Can I create Spark Ads with a Custom Identity?

No. You can only create Diversion ads (non-Spark Ads) with a Custom Identity.

Can I switch Spark Ads to non-Spark Ads?

No, Spark Ads cannot be switched to a non-Spark Ads format. On TikTok Ads Manager, regular in-feed video ads that do not use organic TikTok content as the ad's creative are called Diversion Ads.

Ads Management

Can I edit a Custom Identity after I have created it?

No, a Custom Identity cannot be edited after you create it. If the Custom Identity is rejected during ad review, you will need to create a new one.

Can I edit the profile image and the display name in the ads I created before the identity feature was introduced to my TikTok Ads Manager account?

Yes, you can use the Custom Identity feature to use new display names and profile images in the Diversion ads (non-Spark Ads) you created before the Identity feature was added to your account.

What types of TikTok posts can I use as ad creative?

You can create Spark Ads using TikTok posts that are public, friends only, and private.

How can I delete a post of Spark Ad in a TikTok Business Account?

Firstly, please delete the ad of Spark Ads in the ad account in TikTok For Business Ads Manager. After that, you can delete the post in the TikTok Business Account.

Will my Spark Ads be paused or deleted if I unlink my TikTok account from my TikTok For Business account?

No. The Spark Ads will keep running until its budget is consumed or they are manually paused on TikTok Ads Manager.

What will happen to the Spark Ads I created if my linked TikTok account is banned or canceled?

The system will automatically pause the delivery of the Spark Ads, and you will be unable to use the banned/canceled account as your Identity when creating new ads.

Linked TikTok Accounts

Can I link multiple TikTok accounts to my TikTok For Business account?

No, you can only link one TikTok account with one TikTok For Business account at a time.

If multiple people have access to my Ad account, can they use the linked TikTok account as the Identity when publishing ads?

Currently, only the TikTok For Business account linked to the TikTok account will have access to the linked TikTok account's Identity when publishing ads. However, stay tuned for future updates.