How to link a TikTok account to ad accounts in TikTok Business Center
Linking TikTok accounts to ad accounts in the TikTok Business Center facilitates efficient ad management. This process allows TikTok accounts to be used as ad delivery identities within TikTok Ads Manager, ensuring they automatically appear during the Spark Ads setup. By linking a TikTok account, anyone with access to the TikTok account can use it for ad delivery, thus enhancing collaboration among teams and agencies.
Before you begin
Ensure you have successfully linked an existing TikTok account in Business Center for ad delivery, linked an existing TikTok account for account management, or created an Organization Account.
Ensure you are a member with Admin access to the Business Center.
How to link a TikTok account to ad accounts in TikTok Business Center
To link a TikTok account to ad accounts in a Business Center, follow these steps:
Log in to the TikTok Business Center account.
Click Accounts in the left-hand menu.
Click TikTok accounts.
In the TikTok account list, find the TikTok account that you want to link to an ad account.
In the Action column for the TikTok account, click View.
In the Linked accounts tab, click Link accounts, then click Advertiser accounts. Choose the ad accounts to link the TikTok account to and click Confirm.
Note: When linking a TikTok account with Show through ads only permission to an ad account in the Business Center, be aware that any member with access to the TikTok account will be unable to toggle off the "Show through ads only" setting in Ads Manager while creating Spark Ads. This restriction applies when content is pushed from the linked ad account to the TikTok account.
After completing these steps, you can use the TikTok account for ad delivery in the linked ad accounts.
Note:
If you want to allow another Business Center, such as an agency or a regional team, to access your TikTok account and link it to their own ad accounts without linking to their Business Center or exposing internal data, you can ask an Admin from the other Business Center to follow the same steps to link the TikTok accounts.
Once you link a TikTok account for delivery to an ad account, members who have access to the ad account can use the TikTok account for delivery from the same ad account.
