Product Overview
Promoting Spark Ads with Business Center is a process via which brands and/or agencies gain access to multiple TikTok accounts and allow members to use it for Spark Ads creation.This feature requires 3 steps:
Request: generate a QR code from Business Center and gain authorization to one or more TikTok accounts by having the account owners scan & approve request.
Share: upon successfully finishing step 1, assign Business Center members access to this TikTok account in order for them to use it in ad account(s) they have access to for campaign creation.
Promote: Business Center members who get access to TikTok account(s) go to TikTok Ads Manager to promote Spark Ads.
Value Proposition
1. Key Messaging
Easier, Scalable Campaign Activation: provides a quick and standardized way to activate Spark Ads with the flexibility to use organic videos from multiple TikTok accounts or publish ad creatives to multiple TikTok accounts.
Efficient Collaboration: brands, agencies, and creators are effectively connected on Business Center and join efforts in Spark ads promotions.
2. Target Advertisers
Any organizations or individuals that want to activate Spark Ads efficiently and/or at scale should consider using Business Center, especially:
Brands that need an efficient, transparent process to authorize teams and partners to promote content and identity of their TikTok accounts
Agencies that serve client(s) and/or work with creator(s) for promotions on TikTok
3. Use Cases
Scenarios | Need | How to use our feature |
|---|---|---|
In-house marketing or an agency using organic content as ad creatives | Multiple employees of a brand, or an agency representing the brand, want to use its own TikTok official account identity for ad creation and use existing posts as creatives. | They can request access to their official TikTok accounts from their Business Center, and then authorize the marketing specialists to use the identity and posts to create Spark Ads. (pull method) |
Agencies working with client(s), creators or artists to promote brand content | In the shopping season, several paid media agencies want to promote Tiktok video posts from multiple creators and drive paid traffic to the merchant's store. | Each of the agencies can initiate a request for access from their Business Centers and then, upon approval, give permission to their media buyers so that they can help set up shop ads. (pull method) |
Agencies working with client(s), creators or artists to promote brand content | Record Labels want to run paid promotions for their artists on the upcoming albums and releases. | The label can initiate a request for access to artists' TikTok handles from Business Center, and authorize its marketing teams to set up campaigns in Ads Manager and publish ad videos into the artists' TikTok accounts accordingly. (push method) |
Brand HQ marketing team working with regional marketing team | A coffee brand's HQ just released a new type of coffee. The global marketing manager created a creative, aiming to distribute the ad creative to drive paid traffic to each region's business accounts. | The global marketing manager can initiate a request for access to each region's business accounts, and publish ad videos as TikTok posts in regional business accounts. (push method) |
How It Works
Business Center level roles
Member Access | Business Center admin | Business Center standard |
See the TikTok account tab in Business Center | Yes | Yes |
Request TikTok account access from Business Center | Yes | No |
Give Business Center members/partners permission to use TikTok accounts | Yes | No |
View authorized TikTok accounts in Business Center | Yes | Only the assigned ones |
Use TikTok account to deliver Spark Ads | Both admin and standard members should... -be given permission to this TikTok account via Business Center -have the operator or admin access to the desired ad account under the same Business Center Note: They can only "pull Spark" (using ad-enabled, existing posts) "push Spark"(publish ad videos as TikTok Posts) on the way |
Step 1. (Business Center admin) Before you start
Make sure the user has admin access to the TikTok Business Center from which the user will request access to a TikTok account. Otherwise, the user can request their TikTok Business Center admin to add them as co-admin.
Step 2. (Business Center admin) Request Access to TikTok Accounts in Business Center
A TikTok Business Center can request access to up to 200 TikTok accounts; there is no limit on how many TikTok Business Centers a TikTok account can authorize.
1. Click Request TikTok Account.
Note: You can request up to 200 TikTok accounts in one TikTok Business Center.
2. Select the scope you would like to request for your ad setup and delivery and generate and share the QR code for TikTok account owner(s) to scan and authorize.
Note: This QR code is account-agnostic. This means that you do not need to generate one QR code per request and can use the same one for a request to any TikTok account.
Step 3. (TikTok Account Owner) Scan the QR code to approve
On the TikTok app, make sure the user is logged into the TikTok account that will be authorized and scan the QR code to approve the request. Please update your TikTok app to the latest version.
Note: The authorization is long-term, so the authorization will not expire unless the TikTok account owner or Business Center admin cancels the authorization.
Step 4. (Business Center admin) Assign Members with the Ad accounts and TikTok accounts permission
A. To select members from your business account, go to Assets and click TikTok accounts.
Select members from your TikTok Business Center account.
Set the access permissions for the employees who run Spark or Live ads using TikTok accounts.
Click Assign.
B. To select members from your business account, go to Assets and click Advertiser accounts.
Select members from your TikTok Business Center account.
Set the access permissions for the employees who run Spark or Live ads using TikTok accounts.
Click Assign.
Step 5. (Ads operator) Set up Spark Ads in TikTok Ads Manager
Note: Select Use other authorized account or post to select TikTok accounts managed by TikTok Business Center.
A. If clients want to deliver ads using existing posts (pull Spark).
B. If clients want to publish ad videos as TikTok posts (push Spark).
