TikTok Advertiser Tools and Related Terms

TikTok Advertiser Tools are technologies offered by TikTok that help advertisers, publishers, developers and others integrate with TikTok technology, better reach people who use or might be interested in their products and services and measure their ad campaigns. TikTok Advertiser Tools currently include TikTok Pixel, TikTok Custom Audience, TikTok Ads Insights Lab, Lead Generation and our APIs and SDKs.


The “TikTok Business Products (Data) Terms” are the main terms which govern use of the TikTok Advertiser Tools. These terms set out the core data protection requirements that apply to anybody that use TikTok Advertiser Tools (or other partners) to share data with TikTok. These terms also describe the purposes for which TikTok uses the data collected through TikTok Advertiser Tools.


Local data protection law requirements, like the GDPR and CCPA, are governed under a supplemental set of "Jurisdiction-Specific Terms." These apply, where applicable, in addition to the main TikTok Business Products (Data) Terms for the relevant TikTok Advertiser Tools. Among other things, they clarify the respective legal roles of the parties under local data protection laws; for example, whether TikTok is a joint controller, independent controller, or data processor for the data processing of user data relating to individuals in the EU, EFTA States or the United Kingdom, and when TikTok acts as a service provider with respect to personal information collected from California residents.


Our "Custom Audiences (Customer File) Terms" apply when advertisers upload contact details about their audiences for custom audience targeting on TikTok. These require TikTok to act only as a processor under GDPR, and service provider under the California Consumer Protection Act (CCPA), for the relevant advertiser when processing contact details for custom audience targeting. They also clarify that businesses are responsible for their own relationships with any independent data partners.

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