Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
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Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
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Interactive enhancements
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Creative optimization
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Insights and reporting
Shop Ads Measurement
Billing options
Billing management
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Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Reach
About reach
Reach & Frequency buying
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- About Reach & Frequency
- How to create Reach & Frequency campaigns
- About frequency control features
- Reservation purchasing basis for Reach & Frequency campaigns
- How to use tentative reservation for Reach & Frequency and Pulse campaigns
- How to set up Advanced Ads Delivery for Reach & Frequency campaigns
- Manage Reach & Frequency Campaigns
- About payment and billing for reservation ads
- How to Direct Traffic to Pages on TikTok
- Reach & Frequency Campaign Forecaster
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- Ad objectives /
- Reach /
- Reach & Frequency buying /
Manage Reach & Frequency Campaigns
Before getting started: Reach & Frequency is currently only available to qualified customers. Please contact your sales representative for more information.
Once you have created a Reach & Frequency campaign, ad group, and ad, you can manage them through the Campaign tab on TikTok Ads Manager. You will be able to:
Perform actions such as editing, copying, and deletion of certain elements of your Reach & Frequency campaign.
View your account balance and notifications that alert you of any issues.
Find status updates and available actions you can perform on your R&F campaign on the Campaign tab.
Editing, copying, duplicating, and deleting
How to edit
Reach & Frequency supports editing at the ad group and ad levels. When editing a Reach & Frequency ad group, the available options will depend on if the budget has been booked or not.
A budget is considered booked if it satisfies both criteria at least 5 minutes before delivery:
The account has a sufficient balance.
At least one creative has passed ad review and is not currently paused.
Level | Details |
Ad group | •If the budget has been booked, then only ad group name can be edited at ad group level. All other ad group elements such as targeting, scheduling, reservation, bidding, and optimization cannot be edited. •If the budget has not been booked, then all settings can be edited at ad group level. Changes in targeting, budget, schedule and frequency may affect cost and prediction, and will require the re-submission of the order. •If the status of an ad group is Closed, Completed, or Deleted, then no parts can be edited at the ad group level. •Delivery of a Reach & Frequency ad group can be terminated, and the unused portion of the allocated/frozen budget will be released within an hour after the termination. |
Ad | •If there's only one ad delivering in an ad group, then the ad cannot be edited. Otherwise, editing is available. ◦The edited ad will be re-reviewed upon submission. •If you want to edit ads: ◦Create a duplicate and make your desired changes. Then submit for ad review. ◦If approved, pause the original ad, or the ad group will pause because no approved ads are detected for delivery. |
How to delete
Reach & Frequency supports deleting at the campaign, ad Group, and ad levels.
Level | Status |
Campaign | •Before delivery & after delivery: Delete is available. •In delivery: Delete is not available. |
Ad group | •Before delivery & after delivery: Delete is available. •In delivery: Delete is not available. |
Ad | •Before budget is booked: All ads are deletable. •In Delivery: There must be one ad delivering at all times. If there is only one ad, it cannot be deleted, if there are multiple ads they can be deleted individually, but you will be unable to bulk delete all ads. |
How to copy and duplicate
Reach & Frequency supports copying and duplicating at the ad group level. While all scenarios are supported, the following will prevent you from copying and duplicating:
Level | Status |
Ad group | •Account status: Rejected, suspended, under review, no contract. |
•Account qualification status: Missing, rejected, disapproved. | |
•Campaigns and ad groups are deleted | |
•All ads from the ad group are disapproved. |
How to copy and create from an existing campaign
You can choose to copy your selected campaign to a new or another existing campaign.
Method 1
This method will copy to a new campaign.
Go to the Ad group tab on the Campaign page.
Select the ad group that will be copied. Hover over the ... icon and click Copy.
Review your Buying Type and Objective settings.
Note: These cannot be changed and are the same as your original ad Group.
Choose your campaign Objective.
Review your Campaign Name and change if needed. Click Continue onto ad Group settings.
Review your ad group settings and change if needed. Click Next to continue.
Review the terms and ad group settings.
Tick the box Send an email notification if there's an issue with the ad group if it is not already.
Input email recipients that will be updated about Campaign status changes. Then click Submit.
Confirm that your Inventory reservation is successful.
Click View your campaigns to return to the Campaign page.
Alternatively, click Create new ad to continue to ad level setup.
Method 2
This method will copy to an existing campaign.
Go to the Ad group tab on the Campaign page.
Select the ad group that will be copied. Hover over the ... icon and click Copy.
Review your Buying Type and Objective settings.
Note: These cannot be changed and are the same as your original ad Group.
Choose your campaign from the drop-down menu.
Click Duplicate to continue.
Select and review your ad group settings. Click Next to continue.
Review the terms and ad group settings.
Tick the box Send an email notification if there's an issue with the ad group if it is not already.
Input email recipients that will be updated about Campaign status changes. Then click Submit.
Confirm that your Inventory reservation is successful.
Click View your campaigns to return to the Campaign page.
Alternatively, click Create new ad to continue to ad level setup.
Display of balance
You can find more information regarding your account balance.
Frozen balance
You will receive a notification on the TikTok Ads Manager Dashboard if your budget becomes frozen.
Balance availability
When you select a Reservation method, you will receive a notification if your account balance cannot cover the estimated cost. It will provide a top up estimation required to cover the balance of your Reach & Frequency campaign.
Read About Budget to learn more about your campaign and ad group budgets.
Campaign tab
On the Campaign tab, you will find the status and actions you can take on your ad group and ads.
Statuses
You will find the current status of your ad Group and ads. These statuses can help you track Reach & Frequency on the ad group and ads lists.
Level | Status I | Status II | Scenario |
Ad group | Closed | No valid ads | The ad group covers the following conditions: •All creatives are deleted •No creative added |
Ads disapproved | All creative rejected | ||
Prepay deduction failed | Insufficient balance | ||
Order withdrawn | Order withdrawn by advertiser before campaign | ||
Invalid account status | TikTok Ads Manager account or Business Center account is invalid | ||
Not delivering | No valid ads | The ad group covers the following conditions, at least 5 mins right before delivery: •All creatives deleted •No creative added | |
Reserved | The ad group covers the following conditions, at least 5 mins right before delivery: •At least one approved active creative in the ad group | ||
In review | Creative is under review | ||
Not approved | Creative was rejected during ad review | ||
Completed | Ad group terminated | Order withdrawn during flight | |
Ad | Closed | Ad group is closed | Ad group is closed |
Not delivering | Not at scheduled time | Not at the scheduled time | |
In review | Creative is in review | ||
Completed | Ad group terminated | Order withdrawn during flight |
Operations for delivery status
You can take the following actions at the campaign, ad group, and ad level if each meet their respective conditions.
Level | Supported operations |
Campaign | •Reach & Frequency campaigns cannot be paused, withdrawn, or terminated. |
Ad group | •Before delivery: ◦Can be withdrawn. ◦Cannot be terminated. •In delivery: ◦Cannot be paused. ◦Withdrawn, can be terminated. •After delivery: ◦Cannot be paused, withdrawn, or terminated. |
Ad | •In delivery: ◦There must be at least one ad in delivery. If there is only one ad delivering, then the ad cannot be paused. If there are a few ads delivering, then pausing all delivered ads will be unsuccessful. ◦Withdrawn, can be terminated. •Closed or completed: ◦Cannot be paused. •Other scenarios ◦Ads can be paused. |