About product level reporting in TikTok Ads Manager

Product level reporting provides a detailed breakdown of products purchased through your Shop Ads.

Note: TikTok Shop Ads are available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.

Benefits

• Produce more videos for top ads products.

• Create more campaigns for top ads products.

• Increase budgets for existing well-performing campaigns.

• Improve the sequence of products featured in the ads.

• Reduce the minimum ROAS target if the products sold are of high margin.

Available filters for product level reporting

• Ad Account ID

• SPU ID

• SPU Name

• Campaign ID

• Campaign Name

Available metrics for product level reporting

• Purchases (Shop)

• Gross revenue (Shop)

• Average order value (Shop)

Example of product level reporting

Imagine you are an advertiser running a campaign featuring Products A, B, and C. On Monday, someone clicks on your ad. On Tuesday, they purchase Product B for $10, Product C for $15, and Product D for $50. On Wednesday, they purchase Product C again for $17.

The product level report will show:

• 1 purchase of Product B for $10

• 2 purchases of Product C for $32

• 1 purchase of Product D for $50

The campaign report will show:

• Your campaign had 2 purchases totaling $92.

This discrepancy occurs because the product level report counts purchases for each product, while the campaign report counts purchases for the campaign overall.

Learn more about product level reporting

• Learn about About TikTok Shop Ads Attribution.

• Learn how to view Shop Ads Reporting.