How to use tentative reservation for Reach & Frequency campaigns

Last updated: May 2024

Tentative reservation is a method of reserving a Reach & Frequency campaign within TikTok Ads Manager during a campaign's planning phase. In contrast to fully reserving a finalized campaign, tentative reservation allows you to initially secure a CPM price and inventory and then eventually finalizing your campaign details and payment with one click.


Note: If Reach & Frequency is not currently available to you, please contact your sales representative for more information. Learn more about Reach & Frequency.


How to tentatively reserve a Reach & Frequency campaign

  1. Log into TikTok Ads Manager and start creating a campaign.

  2. Select Reach for your advertising objective and Reach & Frequency for your campaign type.

    Select Reach & Frequency campaign type

  3. Build your preliminary campaign settings when creating an ad group. Note: Creative assets are added and managed only after purchasing and submitting the tentative reservation. See the instructions for how to submit the tentative reservation for an official order in the section below.

  4. Click Reserve inventory.

    Tentative reservation - reserve inventory

  5. Choose if you want to receive an email reminder of expiration and click Confirm.

Tentative reservation - confirm

At this point, your tentative reservation has been confirmed, temporarily securing a CPM price and inventory. You can edit the tentative reservation any time before expiration and click Save. Changes to an active tentative reservation may influence the inventory available and CPM of the reservation.

Edit tentative reservation


Note: You may save a maximum of 10 active tentative reservations under the same account.


Duration of tentative reservation

After saving your tentative reservation, it will be secured until it expires or until you purchase and submit it.

  • If the scheduled start date of the campaign is 30 days or more from the current date, we will keep the inventory for 14 days.

  • If the scheduled start date of the campaign is within 7 and 30 days from the current date, we will keep the inventory for 3 days.

  • If the scheduled start date of the campaign is within 3 and 7 days from the current date, we will keep the inventory for 1 day.

  • If the scheduled start date of the campaign is within 3 days, you can't create a tentative reservation.

We will send email reminders to you 1 day before and 6 hours before your tentative reservation expires.

Note: Scheduled start date of the campaign is based on the region of ad delivery.

How to submit your tentative reservation for an official order

You must purchase and submit your tentative reservation in order to fully secure it.

  1. In the campaign list, choose your tentative reservation and click Purchase.

    Tentative reservation - purchase

  2. To submit the ad group and reserve inventory, click Submit.