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Advertising on TikTok Ads Manager
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We are launching our V2.1 template on February 2, 2023. Here are the updates:
We supported the "App promotion" and "Website conversions" advertising objectives. We added a field to the template and also updated 4 fields.
We supported the updated "Campaign Budget Optimization (CBO)" function. We removed a field.
We released the "Interactive add-on" function. We added a field to the template.
We supported the "Instant page" function. We updated a field.
We released the "Device model targeting" function. We added a field to the template.
To know more about the specific changes in the template, download the new template.
Note: The template may vary slightly for different ad accounts, as some features are only available for allow-listed clients.
Advertising objectives on TikTok Ads Manager are updated. Instead of the old "App install" and "Conversions" objectives, you can now use "App promotion" to get more users to install and engage with your app, or use "Website conversions" to drive valuable actions on your website.
Field | Detail | Editable? | Required? |
Advertising objective | The objective for this campaign. All ad settings in this campaign must correspond to the selected campaign objective. Options: Reach, Traffic, App promotion, Video Views, Web conversions, Lead Generation, App installs, Conversions | No | Required |
Campaign type (new) | With the App promotion advertising objective, you must select a campaign type. Options: App install, App retargeting | No | Required when "Advertising objective" is set to "App promotion". |
iOS 14 dedicated campaign | For iOS 14+ dedicated "App promotion" or "App installs" campaigns, we can help you optimize for iOS 14 conversion events. Options: On, Off When your objective is "App promotion" or "App installs", and you are promoting an iOS app, you can enter "On" or "Off". Otherwise, enter "Off". | No | Required |
TikTok Pixel ID | Include the ID of your TikTok Pixel if you wish to apply it to your ad group. Options: Copy and paste the Tiktok Pixel ID you want to use from the "Website Pixel List" sheet into this column. | No | Required when "Advertising objective" is set to "Website conversions" or "Conversions". Optional when "Advertising objective" is set to "Traffic". |
App ID | The ID of the application to promote. Make sure you have added the app to your Event Manager. Options: Copy and paste the App ID you want to use from the "App Event List" sheet into this column. | No | Required when "Advertising objective" is set to "Website conversions" or "Conversions". Optional when "Advertising objective" is set to "Traffic" or "Conversions". |
You can now set "lifetime" as the campaign budget type and "cost cap" as the bid strategy when CBO is enabled. The setting of the campaign and ad group bid strategy are both in the "Bid strategy" field among the ad group setting fields.
Field | Detail | Editable? | Required? |
Campaign bid strategy (removed) | This field is no longer in use. Please leave it blank. | N/A | N/A |
Improve performance by adding a card, sticker, or Premium Add-on (such as an Interactive Gesture or Pop-out Showcase) to your ad. Create an Interactive add-on on TikTok Ads Manager and use the ID to create ads.
Field | Detail | Editable? | Required? |
Interactive add-on ID (new) | Apply an interactive add-on to your creative. Check the interactive add-on library from TikTok Ads Manager to copy and paste the ID you want to use to this column. Format: id: Standard numbers Example: id: 6964636227593044221 | Yes | Optional |
An Instant Page is a fast-loading lightweight web page that loads up to 11 times faster on TikTok than a standard web page. Instant Pages offer a variety of templates to make it easy to create your own Instant Page. You can also customize your own Instant Page by editing its components like text, pictures, videos, carousels, and call-to-action buttons.
Field | Detail | Editable? | Required? |
Instant page ID | The unique ID of your instant page. Format: id: Standard numbers Example: id: 6964636227593044221
When the objective is "Lead generation", this ID should be representing an instant form. When the objective is "App install" and "Use app profile page" is turned on, this ID should represent an app profile page. | Yes | Optional when the Objective is "Traffic", "Reach", "Video views", "Website conversions", or "Conversions".
Required when (1). Objective is "Lead generation", or (2). Objective is "App promotion", or "App install", and "Use app profile page" is turned on.
Otherwise, leave this field blank. |
You can target users based on their device model.
Field | Detail | Editable? | Required? |
Device model (new) | Target users based on their device model. Options: Check the "Device Models" sheet to copy and paste the model ID value you want to use into this column. If you would like to target all device models, enter "All" in this column. Otherwise, enter multiple values separated by "," (use the English character). | Yes
| Yes |