Advertising on TikTok
The App Promotion advertising objective helps you get more users to install and engage with your app and is the best advertising objective to promote your app with Tiktok Ads Manager. This objective is located on the campaign creation page.
Features
With the App Promotion advertising objective, you must select a campaign type. App promotion supports the following campaign types:
App install: Get new users to install and take action on your app.
App retargeting: Re-engage existing users to take action on your app.
Supported ad group settings
Ad Group settings | App promotion: App install | App Promotion: App retargeting Android & iOS 14.5 and lower |
|---|---|---|
Placement & Format | - TikTok- Pangle- News Feed App | - TikTok- Pangle- News Feed App |
Ad Format | - Non-Spark Ads- Spark Ads | - Non-Spark Ads- Spark Ads |
Targeting | - Custom targeting- Automatic targeting- Demographics: Location, Gender, Age, Language, Spending Power, Household Income- Custom audience- Lookalike audience- Interests & Behaviors- Targeting Expansion- Device | - Custom retargeting audience- Demographics: Location, Gender, Age, Language, Spending Power, Household Income- Interests & Behaviors- Device |
Optimization Goal | - Click- Install- AEO: In-App Event- Value | - AEO: In-App Event- Value |
Bidding Method | Bidding Methods are determined by Optimization Goal - For Click: Bid Cap- For Install or AEO: Cost Cap, Lowest Cost- For Value: Highest Value, minROAS | Bidding Methods are determined by Optimization Goal - For AEO: Cost Cap, Lowest Cost- For Value: Highest Value, minROAS |
Billing Events | Billing Events are determined by Optimization Goal - CPC: Click- oCPM: Install, AEO, Value | Billing Events are determined by Optimization Goal - oCPM: AEO, Value |