List of supported ad group settings for the App promotion objective
The App promotion objective is a solution promoting your app on TikTok Ads Manager. App promotion supports App Install and App Retargeting use cases, so you can use it to get people to install your mobile app and re-engage your app's current users.
Supported ad group settings
Ad Group settings | App promotion: App install | App Promotion: App retargeting Android & iOS 14.5 and lower |
|---|---|---|
Placement & Format | - TikTok- Pangle- News Feed App | - TikTok- Pangle- News Feed App |
Ad Format | - Non-Spark Ads- Spark Ads | - Non-Spark Ads- Spark Ads |
Targeting | - Custom targeting- Automatic targeting- Demographics: Location, Gender, Age, Language, Spending Power, Household Income- Custom audience- Lookalike audience- Interests & Behaviors- Targeting Expansion- Device | - Custom retargeting audience- Demographics: Location, Gender, Age, Language, Spending Power, Household Income- Interests & Behaviors- Device |
Optimization Goal | - Click- Install- AEO: In-App Event- Value | - AEO: In-App Event- Value |
Bidding Method | Bidding Methods are determined by Optimization Goal - For Click: Bid Cap- For Install or AEO: Cost Cap, Lowest Cost- For Value: Highest Value, minROAS | Bidding Methods are determined by Optimization Goal - For AEO: Cost Cap, Lowest Cost- For Value: Highest Value, minROAS |
Billing Events | Billing Events are determined by Optimization Goal - CPC: Click- oCPM: Install, AEO, Value | Billing Events are determined by Optimization Goal - oCPM: AEO, Value |