About Advanced Dedicated Campaign

Last updated: September 2024

Advanced Dedicated Campaign (ADC) is an iOS campaign type that aims to improve your experience on iOS with reporting and delivery features. Advanced Dedicated Campaign is available for the following parameters:

Campaign Objective

App Promotion

OS

iOS

Placement

TikTok

Optimization Goal

- Install- In-app Event- Value (in Beta)

Targeting country

Global

Note: ADC is not available to everyone. Getting access to ADC requires your app to meet certain criteria.

Benefits

With Advanced Dedicated Campaign, you get access to:

  • Improved MAI, AEO, and VBO (beta) performance on iOS for an enhanced campaign delivery experience.

  • eLTV reporting and real-time reporting powered by SKAN 4.0 for advanced iOS reporting availability.


Advanced Dedicated Campaign will get new optimization versions, including using real-time signals in optimization, such as SAN signals and other modeled signals. Dedicated Campaigns are expected to maintain the current performance with a focus on improving delivery stability.