Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
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- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
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App VBO
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- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
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iOS 14.5+ Guidance
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- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
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App Profile Page
App retargeting
- Ad objectives /
- App promotion /
- App VBO /
How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
Value-based Optimization for in-app ad revenue provides a tailored solution to advertisers who monetize via in-app ads for optimizing ROAS.
Before you begin
VBO for in-app ad revenue is currently only supported if you:
Use AppFlyer or Adjust as your Mobile Measurement Partners (MMPs).
Share real-time postback (impression_level_ad_revenue to TikTok) with the MMP using the steps outlined below.
Under What sources of data will be shared by default?, select Data from all attribution sources.
Under What other data do you want to share?, select:
Ad Revenue. Note: Don't filter the Ad Revenue Sources. Postback all ad revenue sources.
Session
Parameter
Under Additional integration settings, toggle on Enable reattribution measurement.
Note: If your app contains both in-app purchase and ad revenue value (for example, a hybrid game that has in-app purchase revenue) it is recommended to postback in-App Revenue Forwarding postback at the same time.
Enable Appsflyer ROI360.
Under ROI360, enable Ad Revenue SDK Connector for real-time ad revenue data postbacks.
Map the ad revenue event to the impressionLevelAdRevenue partner event.