Best practices for Showtimes

Showtimes is a native experience optimized for movie studio advertisers to drive movie-going intent and Showtime LookUps from TikTok, directly to ticketing partners. Use Showtimes whenever tickets are available through the pre-sale, opening and chase weeks.

Consider these Showtimes best practices:

• Use a unique In-Feed Ad creative from your trailer video to keep users engaged and on your Showtimes page.

• Ensure your campaign flight covers Opening Weekend to maximize your impact. Flights of at least 5 days produce the best results.

• Use broad targeting for best results. Then, narrow it down to higher performing segments, so that the most relevant audience sees your ad.

• Use horizontal video format for the trailer to ensure the theater and showtime results are visible to users on the screen without scrolling, which will increase the likelihood of Showtime LookUps.

• Use Showtimes primarily for Wide-Release movies as the format is optimized for driving users to the theaters. Limited-Releases are less likely to see available showtimes in their location. For limited release, we recommend non-conversion objectives and targeting your campaigns to Designated Market Area (DMA) where the movie is available in theaters.

Learn about general practices for creative and tips for budget.