Best practices for Automotive Ads

With Automotive Ads, you can match your models, offers, or inventory with the right user based on their in-market activity and preferences. As you create your Automotive Ads campaign, keep in mind the following tips and best practices:

• Optimization event: We recommend starting out with an upper funnel event such as View content and moving lower in the funnel to lead submission events like Submit Form as you observe performance. Tip: Be sure to increase your budget accordingly as you move down-funnel, to reach 10 conversions per day.

• Targeting: Try keeping your audience as broad as possible in your first 30 days.

• Budget: Budget for at least 10 conversions per day per ad group. If you do not reach the Learning Phase requirement of 50 conversions per ad group per week, your performance will be impacted.

• Optimization type: We recommend Maximum Delivery.

• Attribution: We recommend 28d click/1d view.

• Tracking: Be sure to set up tracking accordingly so results populate in your third party measurement tools. Note: Failure to do this step will result in lost attribution/reporting within your measurement tools.

  • Warp method (DCM/CM360): Add your click-tracking URLs for each page directly into your catalog.

  • UTM method (Google Analytics 4 or Adobe): Either add your UTMs within the catalog or use our UTM builder at the ad level to append your UTM parameters to all catalog links.

• Video: Use an engaging TikTok-native video (15+ seconds) that hooks users in the first 1-2 seconds. Visit our Creative Center to learn more about TikTok's Performance Video Best Practices.

• Caption: Keep it short and to the point.