Creative specifications for Automotive Ads

Automotive Ads use a variety of images and videos to promote your vehicles. As you prepare your catalog and creative assets for launch, use this guide to ensure everything follows the creative specifications.

Video creatives

• Dimensions:

  • Vertical (recommended): 9:16, more than or equal to 540*960px.

  • Horizontal: 16:9, more than or equal to 960*540px.

  • Square: 1:1, more than or equal to 640*640px

• File formats: .mp4, .mov, .mpeg, .3gp .avi.

• Video duration: 5-60s, recommend 21-34s.

• File size: Less than or equal to 500 MB.

• Bitrate: More than or equal to 516 kbps.

Video safe zones

To find downloadable safe zone files, go to TikTok auction in-feed ads.

Product images

• Supported format: .jpg, .jpeg, .png

  • If uploading your catalog using the URL or CSV method, use an image link. If you don't have image links, you'll need to use the manual upload method.

• Product images should follow a 4:3 aspect ratio, with preferred dimensions of 800*600px.

  • If using carousel, vertical (9:16) images may be possible. Check that the focus of your image (for example, car image or offer) sits within the center.

• Minimum dimensions: 450*450px

  • If your images are smaller, contact support to check if there is an alternate solution.

• Your image should be clear, with minimal "dead space" around the vehicle to maximize its visibility.

End card / final slide

This asset is different from your product images and is displayed at the end of your carousel or product card list. Clicking the end card or final slide will take a user to browse your full inventory, either on a Vehicle Inventory Page or a URL of your choice. Typically, a logo or graphic is used in this slot. Note the differences in specs for video and carousel:

• Dimensions for video end card: 800*600px

• Dimensions for carousel final slide: 1200*628px, 640*640px, or 720*1080px