About TikTok Ads Manager
Last updated, May 2024

TikTok Ads Manager provides tools for you to create ad campaigns, manage ad resources, monitor data, and optimize your advertising. You can sign up on the Advertising page on TikTok to create a TikTok Ads Manager account.

Use the navigation bar at the top of the Ads Manager page to see the four main tabs:

  • Dashboard: Allows you to track changes in performance and review ad account data such as active campaigns, budget spending, and charts for tracking ad performance over time.

  • Campaign: Review all campaigns, ad groups, and ads you have created.

  • Tools: You can choose from 6 options in the drop-down list to manage what goes into your ads and who you want to reach: Events, Creatives, Audiences, Catalogs, Comments, and Instant Pages.

  • Analytics: You can create custom reports, or use one of our reporting templates to go deeper into your ad insights. You can also schedule reports to generate at a specific time.

In the top-right corner of the Ads Manager page, you can change your account language, switch users, and check Business Center notifications.