Smart+ Campaigns

About Smart+ Web Campaigns

Last updated: October 2024

Smart+ Web Campaigns let you create campaigns powered by AI for your website conversion goals. TikTok will automate the setup and optimize the campaign to deliver the right ad to the right person with the best performance. To learn more about Smart+ Campaigns, refer to About Smart+ Campaigns.

Key features of Smart+ Web Campaigns

  • Simplified campaign setup: Reduce the amount of steps you need to take to create a campaign by letting TikTok automate the setup.

  • Optimization and bidding: Select the strategy that makes the most sense for your business.

  • Audience: Select between gender (limited availability), location, and language and let Smart+ handle the rest.

  • Creative: Upload and select videos and leverage AIGC to generate and recommend more assets.


Available settings

Objective

Website conversion

Promotion type

Website

Destination

Website

Placements

- TikTok


- Pangle (for available markets).


- Search


Note: Manually selecting your placements is not supported by Smart+ Campaigns as it will default to automatic placement. You must create a non-Smart+ Campaign and manually select placement in order to exclude TikTok or Pangle.

Optimization goal

- Value


- Conversion


- Landing Page View


- Click

Bidding strategy

All bidding strategies

Video Shopping Ads

Video Shopping Ads (for Catalog) are supported.

Ad formats

Non-catalog:

- Non-Spark ads

- Spark ads

- Interactive add-ons (including Display Cards)


Catalog:

- Product card

- Product tile

- Diversion (non-Spark) ads

- Catalog carousel

- Template video

Targeting/Audiences

- Location and language


- Gender targeting (not available to all advertisers)


- Audience exclusion

Note: Smart+ Web Campaigns do not support mixing Spark ads and non-Spark ads in one campaign or suggested bid at this time.

Smart+ Catalog Ads

Your Smart+ Web campaigns can leverage your existing catalog to power Video Shopping Ads, called Smart+ Catalog Ads. This allows Smart+ Web Campaigns to fully benefit from your catalog's rich product videos and images and product ranking to show the right product to the right customer.


At the top of the Smart+ Web Campaign flow, toggle on the Product Source Details section and select your desired catalog and product information. When you select a catalog, the campaign will use the catalog creative by default. You can add up to 30 additional videos or images.

When to use Smart+ Web Campaigns

Smart+ Web Campaigns are a good option for performance-focused commerce advertisers who want to drive more sales on their website.

Next steps

To create a Smart+ Web Campaign, choose the Web conversions objective when creating a campaign and toggle the Smart+ campaign option on. For more tips on how to create your Smart+ Web Campaign, refer to Best practices for Smart+ Web Campaigns.