About Smart+ Web Campaigns
Smart+ Web Campaigns help you to create campaigns powered by AI for your website conversion goals. TikTok will assist in campaign setup and optimization to attempt to deliver the right ad to the right person as determined by our system attempt to help you to achieve your performance goals. To learn more about Smart+ Campaigns, refer to About Smart+ Campaigns.
Key features of Smart+ Web Campaigns
Simplified campaign setup: Reduce the amount of steps you need to take to create a campaign by allowing TikTok to automate the setup.
Optimization and bidding: Select the optimization goal and bidding strategy that makes the most sense for your business.
Audience: Select between gender (limited availability), location, and language and allow Smart+ to handle the rest.
Creative: Upload and select videos and leverage our AI Generated Content ("AIGC") features to generate and to recommend more creative assets.
Available settings
Objective | Website conversion |
Promotion type | Website |
Destination | Website |
Placements | - TikTok - Pangle (for available markets). - Search Note: Manually selecting your placements is not supported by Smart+ Campaigns at this time, as it will default to automatic placement selection. You must create a non-Smart+ Campaign and manually select placements in order to exclude TikTok or Pangle. |
Optimization goal | - Value - Conversion - Landing Page View - Click |
Bidding strategy | All bidding strategies are supported |
Video Shopping Ads | Video Shopping Ads (for Catalog) are supported. |
Ad formats | Non-catalog: - Non-Spark ads - Spark ads - Interactive add-ons (including Display Cards) Catalog: - Product card - Product tile - Diversion (non-Spark) ads - Catalog carousel - Template video |
Targeting/Audiences | - Location and language - Gender targeting (not available to all advertisers) - Audience exclusion |
Note: Smart+ Web Campaigns do not support mixing Spark ads and non-Spark ads in one campaign or suggested bid at this time.
Smart+ Catalog Ads
Your Smart+ Web campaigns can leverage your existing catalog to power Video Shopping Ads, now called Smart+ Catalog Ads. This allows Smart+ Web Campaigns to fully benefit from your catalog's rich product videos and images and product ranking to attempt to show the right product to the right customer as determined by our system.
At the top of the Smart+ Web Campaign flow, toggle on the Product Source Details section and select your desired catalog and product information. When you select a catalog, the campaign will use the catalog creative by default. You can add up to 30 additional videos or images.
When to use Smart+ Web Campaigns
Smart+ Web Campaigns are a good option for performance-focused commerce advertisers who want to drive more sales on their website.
Next steps
To create a Smart+ Web Campaign, choose the Web conversions objective when creating a campaign. By default, the Smart+ campaign option may be toggled on. You can toggle the option off if you prefer to use a manual campaign. For more tips on how to create your Smart+ Web Campaign, refer to Best practices for Smart+ Web Campaigns.