Create an ad

How to create Spark Ads on TikTok Ads Manager
Last updated: July 2024

You can use Spark Ads to leverage organic TikTok posts and their features in your advertising. Each TikTok Ads Manager account can support a maximum of 10,000 Spark Ads.There are two types of Identity available for creating Spark Ads:

  • Identity Type 1: Use your own linked TikTok Business Account.

  • Identity Type 2: Use authorized accounts (authorized through Business Center) or Posts (authorized via video codes).

Before getting started

If you are unsure about which Identity method to select, consider the following:

  • If you have linked your TikTok Business account to TikTok Ads Manager, and want to use your own TikTok posts or push video from Ads Manager and publish it under your linked business account, choose Identity Type 1.

  • If you want to use accounts authorized via Business Center or use posts authorized through video codes, choose Identity Type 2.

Before you create a Spark Ad:

  • You cannot edit a post’s caption after it’s been authorized as an ad. Please make sure the ad caption is the final version when creating Spark Ads.

  • A private video will become public once it is used in a campaign, and the video privacy status cannot be changed during promotion (however, you can turn on the TikTok Ads Only Mode).

  • A video code can only be deleted when all the ads this video is used in are deleted on TikTok Ads Manager.

How to create Spark Ads on TikTok Ads Manager

To create Spark Ads on TikTok Ads Manager by Pull and Push through Linked Business Account:

  1. Select an Advertising Objective

  2. Complete Campaign and Ad Group settings.

  3. Choose Use TikTok account to deliver Spark Ads.

  4. Either choose existing posts from your linked Business Account, or create/upload new videos from Ads Manager and publish it under your linked Business Account, as the Spark Ads creatives.

  5. Follow the remaining directions for Pull or Push.

For Pull:

  1. Under Ad Details, choose TikTok Post and select a post you want to use in your Spark Ad.

  2. After you select the video, click Confirm.

  3. Complete the rest of the ad settings.

  4. Click Submit to publish your Spark Ad.

For Push:

  1. Under Ad Details, click +Video and choose from:

  • Upload to add a video from your computer.

  • Add from Library to add video materials previously used in Non-Spark Ads or made with our Creative Tools.

  • Create a video using our Creative Tools.

  1. After uploading/creating/selecting your video, check Only show as ad box if needed. It will make your published video only appear as an ad and won’t be recommended, searchable, or displayed on your page.

  2. Find the rest of the ad settings.

Note: Once the ad passes ad review, the pushed video will be published under your linked business account in private mode. You can manually make it public in the TikTok app.To create Spark Ads on TikTok Ads Manager by using Authorized Accounts or posts from other creators:Note: Before you can use authorized posts in your Spark Ads, the posts’ creators must first turn on the ad authorization toggle in their TikTok post.

  1. Ensure that Authorized Posts are allowed by clicking Settings and Privacy and select Privacy.

  2. Alternatively, click Me and select Creator tools.

  3. Select and authorize a video for promotional use from the TikTok app.

  4. Select a TikTok post to authorize.

  5. Tap the three dots.

  6. Tap Ad Settings.

  7. Agree to Advertising Content Terms or Service.

  8. Turn on the Ad authorization toggle.

  9. Generate a video code.

  10. From the chosen post’s ad settings module, select the authorization duration (7, 30, 60, or 365 days).

  11. Tap Copy Code to share the code with the advertiser.

  12. Once you have received the video code from a creator, enter that code on TikTok Ads Manager.

  13. From TikTok Ads Manager, go to Tools.

  14. Under the Creative tab, click Creative library.

  15. Click Spark ads posts.

  16. Click Apply for Authorization.

  17. Paste the video code in the search bar and click Search.

Note: Videos made by two creators, such as Duets and Stitched posts, will require you to enter video authorization codes from both creators featured in the videos.

  1. If it applies, enter the video code from the 2nd creator/account into the search bar and click Search. When the system confirms this is a dual creator post, enter the video code from the first creator’s original post.

  2. Review the post and click Confirm.

  3. From TikTok Ads Manager, at the Campaign Level, select an Advertising Objective. Complete Campaign and Ad Group settings.

  4. At the Ad Level, under Identity, turn on Use TikTok account to deliver Spark Ads creative. Under ad details, click +TikTok post to select your creative. Complete the rest of the ad settings.

  5. Click Submit.

To apply for a new post authorization:

  1. Click +Authorize TikTok Post.

  2. Enter the video code of the new authorized post.

  3. Select the TikTok account that authorized the post.