TikTok Reservation Takeover

Demo

Creative Asset

Takeover ads can be in the form of video or static image.

If you're running a video takeover ad, please submit both video and static image.

Image Creative

You could provide one size or six sizes of images, as seen below.

• ​Format Supported: .jpg, .jpeg, .png

• ​File Size: ≤500KB

• ​One Size Dimension: 1242*2208

• ​Six Sizes Dimension:

  • ​1242*2208

  • ​1080*1920

  • ​750*1624

  • ​750*1334

  • ​720*1280

  • ​640*1136

Video Creative

You could provide one size or six sizes of videos, as seen below.

• ​Format Supported: .mp4

• ​File Size: ≤5 MB

• ​Video duration: max 5s, we recommend 3-5s

• ​One Size Dimension: 1242*2208

• ​Six Sizes Dimension:

  • ​1242*2208

  • ​1080*1920

  • ​750*1624

  • ​750*1334

  • ​720*1280

  • ​640*1136

Safe Zone

If you follow the rules and stay in the safe zone, along with the relevant ad specifications, you will make sure that your creatives get shared in the way you wanted. Please download the safe zone specs for takeover ads here.

• ​Please ensure that the key elements such as text and logos are within the safe zone. Elements that appear out of the safe zone might be covered or cropped.

• To better ensure that the creative presentation will meet your expectations, we suggest you use our preview toolhttps://ads.tiktok.com/toolbox/preview/#/ to view the actual effects before launching it. 

Notes for Creatives

Please, consider these recommendations:

• ​Avoid using the transparent background for your creative.

• ​Please note that Takeover ad is sound-off.

• ​No watermarks (including the TikTok watermark) are allowed in the creatives.

• ​The ad creative must not mimic the TikTok interface.

• ​# elements in Takeover image or video creative are allowed for commercial, sponsored and organic hashtag challenge, but not allowed for non-commercial hashtags with commercial intention.

• ​If a well-known person is featured in the creative, the advertisers must provide proof of endorsement, related authorization, or related third-party reports. If the above requirements cannot be met, the advertiser is required to issue relevant guarantees and take full responsibility.

• ​For video takeover ads, when the users' network condition is poor, the provided static image will be used as the ad creative instead of the video; if the users' network condition is not quite good or their device model is old, the display duration of the creative may be affected.

• ​Be mindful! Clients are responsible for obtaining appropriate licensing rights for fonts, emojis, and creative tools if they used them in their creatives.

URL

Remember that:

• ​The URL field must be filled in.

• ​The App download link to App Store or Google Play is not supported.

• ​The Deeplink is not supported on Takeover ads, including but not limited to: schema, universal link, applink, redirect_schema, redirect_universallink, redirect_applink, onelink.

  • ​A deeplink is a type of destination URL in the ad that takes audiences who have already downloaded your app directly to a specific page within the app when they click on your ad.

TikTok in-app URL

• ​Takeover ads can link out to TikTok in-app URLs, such as the commercial & sponsored Hashtag Challenge Page, Video Page, Music Page, Account Page, Branded Effect Page, Branded Effect Shooting Page in the TikTok app.

• ​The ads using a TikTok URL can only direct to an organic UGC video page. Directing to another ad video page is not supported.

• ​Advertisers need to provide the in-app URL address. To get the URL, please click the Share button on TikTok, and copy the generated link.

Webview URL

• ​Takeover ads can link out to a webview URL. Webview URLs will be opened in an in-app browser.

• ​Clients need to use the https protocol on the landing page. If using http, a smart link or other protocols, there may be the chance that redirection ends up being unsuccessful.

• ​Please ensure that the landing page specs are compatible with major mobile devices, as well as for both Android and iOS.

• ​Please make sure that the landing page does not have any issue itself and can load consistently. TikTok does not provide tests or previews of a landing page, and is not responsible for any problem caused by the landing page provided during the advertising campaign.

• ​Auto-play on the click-through landing page is not supported.

• ​# elements mentioned in landing page are allowed for commercial, sponsored and organic hashtag challenge, but not allowed for non-commercial hashtags with commercial intention.

• ​The URL is not allowed to access the phone's native functionalities (i.e. camera, photo gallery, or microphone).

• ​The URL is not allowed to collect any TikTok information, such as a username, without the users' consent.

• ​After TikTok reviews the ad, no revision of the URL content is allowed. Otherwise the ad will be taken down and TikTok will not provide any compensation.

• ​Android devices will sometimes prompt users to click confirm before being redirected. This prompt is a security protection mechanism of an Android device, and TikTok cannot change that.

• ​As the background color of TikTok is black, landing pages using the transparent background will be automatically changed to white.

• ​The landing page cannot contain elements that require swiping left or right actions, as swiping left or right on the landing page has no effect.

3rd Party Tracking

Please refer to Third-Party Tracking Instructions for Global Reservation Ads

General Notes

• ​Ad assets cannot be changed or replaced once the ad is preloading or when the campaign goes live.

• ​Takeover creatives require pre-approval; please consult your sales representative for more details.

• ​Once submitted, ad assets will be reviewed by TikTok within 2 days; TikTok is not responsible for any issues caused by late asset submissions.

• ​The same creative can not be used for 2 consecutive days if buying 100% SOV.

• For the ad policy rules, please refer to https://ads.tiktok.com/help/article?aid=9552