Create an ad
TikTok Ads Manager supports both image and video ad formats.
The following specifications are available for Global App Bundle and Pangle video ads.
| Global App Bundle | Pangle video ads |
Placement | CapCut: App open ads, In-feed, Album, Draw Fizzo: App open ads, Native ads | Interstitial Ads, Rewarded Video Ads, Native Ads, Banner Ads, App Open Ads. |
Ad Composition | Video creative, brand or app name (logo), skip ad button and [Landing page URL] +CTA button (if [half-screen]) | Video creative (or thumbnail image), band or app name (logo), ad description, and CTA button. |
Aspect Ratio | 9:16 | 9:16, 1:1, or 16:9 |
Video Resolution | 720*1280 | No restrictions. (Suggested minimum resolution of 720*1280px, 640*640px, or 1280*720px) |
File Type | .mp4, .mov, .mpeg, .avi | .mp4, .mov, .mpeg, or .avi |
Video Duration | 30 seconds | Between 5-60s |
Bitrate | Greater than or equal to 516 kbps | Greater than or equal to 516 kbps. |
File Size | Within 500MB | Within 500MB |
Profile Image | Aspect Ratio: 1:1 File type: .jpg, .jpeg, .png File size: Less than 50 KB | Aspect Ratio: 1:1 File Type: .jpg, .jpeg, .png File size: <50 KB |
App or Brand Name | App names: 4-40 Latin alphabet letters and 2-20 Asian characters. Brand names: 2-20 Latin alphabet letters and 1-10 Asian characters. Note: Emojis cannot be used. | App names: 4-40 Latin alphabet letters and 2-20 Asian characters. Brand names: 2-20 Latin alphabet letters and 1-10 Asian characters. Note: Emojis cannot be used. |
Ad Description | 1-100 Latin alphabet letters and 1-50 Asian characters. Note: Emojis and special characters can't be used. |