Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
-
- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
-
TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
About Business Account Custom Audience
Business Account Audience lets you use your own TikTok Business Account to retarget audiences, only if your organic profile has completed one of the following events:
Follow
Visit Profile
Video View (2s, 6s, 100% view)
Video Engagement (Like/Share/Comment)
Supported Events
Action | Definition | Lookback Window |
Follow | People that followed the Business Account. | None |
2s video view | People played any video that belonged to the Business Account for at least 2 seconds. | 7/14/30 days |
6s video view | People played any video that belonged to the Business Account for at least 6 seconds. | 7/14/30 days |
Video view at 100% | People played any video that belonged to the Business Account for 100% of its duration. | 7/14/30 days |
Engagement (Like/Share/Comment) | People completed a like, share, or comment on videos that belonged to the Business Account. | 7/14/30 days |
Visit Profile | People who visited the Business Account Profile. | 7/14/30 days |
Benefits
Retarget Engaged People: Use your TikTok Business Account to retarget people who have already shown interest in your content through actions like following, visiting your profile, or engaging with your videos.
Enhanced Audience Targeting: Leverage specific actions (like, share, comment) to create highly targeted audiences, ensuring your ads reach people who are more likely to be interested in your brand.
Flexible Lookback Windows: Choose from 7, 14, or 30-day lookback windows to capture recent interactions and tailor your retargeting efforts to the most relevant audience.
Key use-cases for Business Account Audience
Gaming: TikTok Business Account with stable numbers of followers use Business Account Audiences to drive App Install or brand campaign objectives.
Entertainment: TikTok Business Account with movie clips and entertainment content use Business Account Audiences to drive frequent interaction with follower-based audiences
Retail/healthcare: Looking to increase their brand awareness by leveraging TikTok Business Account.
E-commerce: TikTok Business Account content around merchandise awareness or selling on TikTok.
Retail: Retail brands that want to increase their follower base by leveraging Community Interaction and looking to try out a new set of audience and targeting capabilities.
Please Note:
You can reach both paid and organic followers in Business Account Audience, regardless of the acquisition channel.
Creator Account or Spark Ads (with or without creator consent) are not supported.
Audience Sharing is supported across ad accounts within the same Business Center. To share audiences across different Business Centers, contact your GBS representative for allowlisting.