Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
Best practices for Campaign Budget Optimization
Campaign budget
Set your actual target campaign budget.
Make sure your ad group budget covers at least 50* target CPA when running App Install.
Ensure your ad group budget covers at least 20* target CPA while running either AEO or Conversions.
Number of ad groups
Ensure at least 3~5 unique and active ad groups per campaign, and 2-3 unique creatives per group.
Note: CBO does not function when there is only 1 ad active group in the campaign.
Optimizations
Wait for at least one day and 50 conversions before making new adjustments.
When adjusting your budget, try to control each adjustment within 30% of the current daily budget.
Note: TikTok Ads Manager requires all ad groups within a CBO campaign to apply the same optimization goal.
Conduct manual Split Tests
The Split Test feature on TikTok Ads Manager does not support CBO campaigns. We suggest you conduct manual A/B testing by creating 2 campaigns if needed.