What's the Conversions Objective
Last updated, April 2023

Before getting started, please note that we've updated the Conversions objective, so it only supports web conversion scenarios. Learn more about Website conversions. To understand how Website Conversions is different from the previous conversions objective, read about the New Website Conversions Advertising Objective

The Conversions objective is designed to drive valuable actions on your website. For example, you can encourage users to register an account, opt in to your offer, or make a purchase on your site.

Here are options to consider when setting up a campaign with a conversions objective:

  • ​Where will the conversion take place? Enter your website. This requires the TikTok Pixel be installed on your site.

  • ​Do you want to target people who have already engaged with your site? You can target people (Custom Audience) who previously visited your site or engaged with it by selecting this in the Audience Section of your ad group creation.

Note: You must use a TikTok Pixel to run a conversion campaign. This will give our system the data it needs to track conversions and optimize your campaign over time.

For a quick overview of the Conversions advertising objective, watch the video below.