About E-Commerce Web Conversion for new advertisers
After you submit your first campaign, all ads go through a review process to ensure that all paid promoted content is both safe and engaging for our community. Most ads are reviewed within 24 hours and you will receive a notification once your ads have been approved and published.While an organic TikTok account is not required to run ads, we recommend using your organic channel to test and learn what content works best, then boost success with Spark Ads.
Learn more on how to build organic content with 7 top tips for making TikTok videos.
Example
You can optimize your first campaign for Complete Payments by monitoring how many Add to Cart conversions you get in week 1:
At least 1 Add to Cart conversion: Start a new ad group in the same campaign that is optimized for Complete Payment. The system has initial insights into what types of visitors are more likely to convert. Keep your Add to Cart ad group on to drive continuous conversion volume and to let the system learn.
0 Add to Cart conversions: Start a new ad group in the same campaign that optimizes for View Content. The system may need more time to nurture your audiences. Once you hit 100 View Contents, you can move on to Complete Payment.