Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
About E-Commerce Web Conversion for new advertisers
After you submit your first campaign, all ads go through a review process to ensure that all paid promoted content is both safe and engaging for our community. Most ads are reviewed within 24 hours and you will receive a notification once your ads have been approved and published.While an organic TikTok account is not required to run ads, we recommend using your organic channel to test and learn what content works best, then boost success with Spark Ads.
Learn more on how to build organic content with 7 top tips for making TikTok videos.
Example
You can optimize your first campaign for Complete Payments by monitoring how many Add to Cart conversions you get in week 1:
At least 1 Add to Cart conversion: Start a new ad group in the same campaign that is optimized for Complete Payment. The system has initial insights into what types of visitors are more likely to convert. Keep your Add to Cart ad group on to drive continuous conversion volume and to let the system learn.
0 Add to Cart conversions: Start a new ad group in the same campaign that optimizes for View Content. The system may need more time to nurture your audiences. Once you hit 100 View Contents, you can move on to Complete Payment.