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Before getting started: The following features are currently only available for managed agency clients. If you are a managed agency, reach out directly to your dedicated representative to receive a registration link to create a Business Center. If you are not a managed agency, refer to the Business Center articles.
To help your agency get the most out of your Business Center, we put together a list of recommended actions you should take to get started.
This article will walk you through the process of:
Creating ad accounts: Make an ad account to publish ads on behalf of your clients from TikTok Ads Manager.
Inviting members and assigning permissions: Give members of your team permission to perform specific actions on your clients' ad accounts.
Allocating funds to ad accounts: Determine how much money you will allot each ad account to pay for their advertising costs.
Creating ads: Publish ads for your clients.
You can create ad accounts directly from your agency's Business Center. You will need separate ad accounts for each client you manage to publish ads on their behalf. From your agency's Business Center:
Go to "Assets", then "Ad Accounts".
Click Add Ad Account and select Create Ad Account.
Fill out the fields required under the Account Info module, then click Next.
Under the Certificate module, provide any required information, then click Submit.
Once you have created an ad account, you will need to invite your team to your agency's Business Center and determine what function you want them to perform. You may also consider asking your clients to give them visibility into their ad accounts.
After creating the ad accounts for your clients, you should invite your team members to your agency's Business Center. From your agency's Business Center:
Go to "Users", then "Members".
Click Invite Member, then enter the email addresses of the people you want to access your Agency Business Center.
Then, select the type of access you would like them to have by choosing from Admin or Standard, then click Next.
Once the members of your agency's Business Center have accepted their invitation, you will be able to assign them permission to manage specific ad accounts. From your agency's Business Center:
Go to "Users", then "Members".
Click one of your members' names, then click Assign Asset.
From the Assign Assets & Set Permissions pop-up, select the ad accounts you want them to access and assign them a level of permission to access the ad account. Choose from:
Ad Account Admin
Ad Account Operator
Ad Account Analyst
After you have invited your team to your agency's Business Center and given them access to your ad accounts, you will need to allocate funds between your Business Center's ad accounts to pay for your advertising costs.
You will determine the amount of your agency's Business Center's credit line that an ad account can use to pay for the advertising costs it incurs. You will need to transfer funds to an ad account before it can start publishing ads. From your agency's Business Center:
Go to "Payment".
Hover your mouse over an ad account in the Account Name column.
Click + Increase Balance.
From the Increase Balance pop-up, under the Cash module, enter the amount you wish to transfer to the ad account's balance in the Adjust Amount field.
Click Confirm.
Once you have allocated a balance for your ad accounts, you are ready to create ads.
Note: Anyone with Ad Account Admin or Ad Account Operator permission can manage campaigns and create ads.
Now that you have created your ad accounts, invited your team, and allocated funds to your ad accounts, you are ready to create ads. From your agency's Business Center:
Go to "Overview".
Scroll to the My Ad Account module
Click the Account Name for the ad account you want to create ads for, and this will take you to TikTok Ads Manager.
From the TikTok Ads Manager Dashboard, click Create an Ad.
Then go through the ad creation process.