Reservation purchasing basis for Reach & Frequency campaigns

Last updated: July 2024

For Reach & Frequency campaigns, you may use one of several purchasing basis options for delivering the campaign. For more about Reach & Frequency campaigns, see an overview of Reach & Frequency and overall instructions for creating Reach & Frequency campaigns.


Reservation purchasing basis options

Reach & Frequency supports the following methods to reserve and purchase ad inventory:

  • Reserve using Fixed Budget: You have a specific budget and want to spend it all on this campaign.

  • Reserve using Fixed Impressions: You have a specific impression goal.

  • Reserve using Fixed Reach or Fixed Reach Percentage: You have a specific reach or reach percentage as your campaign KPI.

Based on your selection, each method requires inputting a specific quantity and utilizes it to predict different factors for your campaigns.


Reserve Using Fixed Budget

Choose a budget amount. The system will predict:

  • Amount of impressions you will generate

  • Amount of people you will reach

  • Frequency in which you reach people

  • Cost per Thousand Impressions (CPM)


Reserve Using Fixed Impressions

Choose the number of impressions you want to deliver. The system will predict:

  • Amount of people you will reach

  • Frequency in which you reach people

  • Cost per Mille (CPM)

  • Budget



Reserve Using Fixed Reach Percentage

Choose a percentage of the available audience on TikTok (based on your targeting selections). The system will predict:

  • Amount of impressions you will generate

  • Amount of people you will reach

  • Frequency in which you reach people

  • Cost per Mille (CPM)

  • Budget



For other instructions for creating Reach & Frequency campaigns, see how to create Reach & Frequency campaigns.