Advertising on TikTok

Set Up TikTok Storefront via API
Last updated: May 2024

Before getting started: TikTok Commerce is a pilot program that is only available to select markets and merchants. Merchant participation is subject to eligibility requirements.


You can use TikTok's Marketing API to set up TikTok Storefront. Once you have created an app using the Marketing API, you can use the following endpoints to set up TikTok Shopping.

Action

Endpoint

Create Store API

/commerce/store/create/

Bind Store to Catalog API

/commerce/store/bind_to_catalog/

Get All Stores a TikTok For Business user has access To API

/commerce/store/get/

Add/Remove products from Show Window API

/commerce/window/update/


Next, you will need to authorize a TikTok For Business user to call the API endpoints listed above, and do the following:

  1. ​Create a store on TikTok Business Center owned by the TikTok For Business user.

  2. ​Bind the TikTok For Business user's catalog to the store.

  3. ​Bind a TikTok account with the TikTok For Business user's account.

  4. ​Bind the store to the TikTok For Business user's account.