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Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
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Alcohol
Principle
We are committed to the safety and well-being of our users. Our focus is to prioritize and protect user interests when allowing the promotion of alcohol.
Policy
Our advertising policy for alcohol is based on applicable local laws and regulations. To advertise alcoholic products and beverages, comply with the following requirements as well as the market-specific requirements:
Promote products that are permissible in approved countries.
Clearly state the alcoholic content and strength of a beverage and carry a responsible drinking disclaimer on ad content and landing pages.
Obtain and submit all necessary licenses from authorized regulators or be established as lawful in countries you want to target.
Examples of what is not allowed in ad content or on landing pages:
Targeting or appealing to individuals below the legal drinking age
Featuring people below the age of 25
Featuring pregnant people
Portrayal of excessive drinking, intoxication, or reckless behavior under the influence of alcohol
Offering alcohol as a prize or reward, or promoting any offers or incentives encouraging the consumption of alcohol, such as discounts.
Alcohol delivery services
Note: Select alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.
Market-specific requirements
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - The ad must be restricted to users aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as beers, wines, liquors, or spirits. Examples of what is not allowed: - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol and related products | Not allowed. - Alcohol beverages such as beer, wine, spirits. |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Beer - Wine - Spirits |
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
|---|---|
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include disclaimers and warning messages required by applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative. |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
|---|---|
Alcohol brand-sponsored events | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company: - Sporting events - Music tour - Film festivals - Tours of alcohol production facilities |
Alcohol mixers and accessories | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - Government-issued license documents may be required -The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol mixers and accessories: - Non-alcoholic ingredients used in mixed drinks and cocktails - Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers |
Alcoholic products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Include a message on responsible drinking - Comply with all applicable laws and regulations - Government-issued license documents may be required - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcoholic products: - Alcohol clubs or subscription services - Alcohol-branded merchandise - Alcohol-making kits - Alcoholic beverages and 0% alcoholic beverages - Employment opportunities related to alcohol |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD |
Hangover relief products | Not allowed. |
Home-made alcoholic products or beverages | Not allowed. |
Retail or e-commerce sales | Not allowed. Examples of what is not allowed: - Promoting the sale of alcoholic beverages, such as wine, beer, or spirits. |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 20 years and older - Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - The ad must be restricted to users aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as beers, wines, liquors, or spirits. Examples of what is not allowed: - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years or older - Include the disclaimer, "Excessive drinking can harm your health." Examples of what is not allowed: - Encouraging users to be intoxicated - Encouraging excessive or irresponsible drinking |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years or older - Include a warning message |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol brand-sponsored events | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company: - Sporting events - Music tour - Film festivals - Tours of alcohol production facilities |
Alcohol mixers and accessories | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with all applicable laws and regulations - Government-issued license documents may be required -The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcohol mixers and accessories: - Non-alcoholic ingredients used in mixed drinks and cocktails - Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers |
Alcoholic products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Include a message on responsible drinking - Comply with all applicable laws and regulations - Government-issued license documents may be required - The ad must be restricted to users aged 25 years and older and be registered in the target market Examples of alcoholic products: - Alcohol clubs or subscription services - Alcohol-branded merchandise - Alcohol-making kits - Alcoholic beverages and 0% alcoholic beverages - Employment opportunities related to alcohol |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD |
Hangover relief products | Not allowed. |
Home-made alcoholic products or beverages | Not allowed. |
Retail or e-commerce sales | Not allowed. Examples of what is not allowed: - Promoting the sale of alcoholic beverages, such as wine, beer, or spirits. |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Include applicable disclaimers and warning messages required by current applicable legislation. - Comply with applicable laws and regulatory guidelines. - Work with a TikTok Sales Representative Example of what may be allowed: - Beer Examples of what is not allowed: - Low-alcoholic beverages other than beer - Liqueurs - Spirits - Wine - Other similar alcoholic beverages |
Ad topic | Details |
Alcohol and related products | Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years or older - Comply with all local laws - Display applicable disclaimers |
- Principle
- Policy
- Market-specific requirements