Alcohol
Last updated, June 2024

Principle

Our policies prioritize the safety of its diverse community, which includes teens and people of different backgrounds. Restrictions on alcohol-related content comply with legal standards and aim to create a safe and responsible environment for all users.


Policy

We do not allow ad content and landing pages to feature or promote alcohol brands or beverages, such as alcohol-free options, or scenes of alcohol consumption in markets where alcohol advertising is not permitted.

Even in markets where alcohol advertising is allowed, do not display or promote excessive drinking or irresponsible drinking, alcohol brand names, bar scenes, or scenes of drinking in real life. Any incidental references or suggestions relating to alcohol must be responsible.


The following are examples of what is not allowed on ad content or on landing pages:

  • People acting drunk, disorderly, or irresponsibly

  • The display or endorsement of excessive or immoderate drinking, including binge drinking and bottomless drinking

  • People drinking who appear to be younger than the legal drinking age

  • Claims about alcohol, the benefits of consuming alcohol, or suggestions that glorify or glamorize alcohol

  • Suggestions that alcohol can make you more popular, successful, happy, or solve problems

  • Showing alcohol being consumed while driving or at work

  • Promoting a drinking culture

  • References to hangovers

Note: Selective alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.


Country-specific requirements:


Argentina

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Australia

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Alcohol brands or featuring alcohol branding may be allowed if certain conditions are met:

-Target users aged 18 years or older

Ad content or landing pages sponsored by alcohol brands may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Austria

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Bahrain

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Belarus

Ad topic

Details

Alcohol-related situations

Not allowed:

-Alcoholic beverages


Belgium

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Brazil

Ad topic

Details

Alcohol-related situations and drinking establishments

Alcoholic beverages, such as beer, wine and low alcoholic ready to drink beverages may be allowed if the following conditions are met:

-Target users aged 18 years or older

-Work with a TikTok Sales Representative

Not allowed:

-Liqueurs, distilled, and similar alcoholic beverages


Bulgaria

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Cambodia

Ad topic

Details

Alcohol-related situations and drinking establishments

Alcoholic beverages, such as beer and 0% alcoholic beverages, may be allowed if the following requirements are met:

-Target users aged 18 years or older

-Display applicable disclaimers

-Provide necessary registration documents

-Work with a TikTok Sales Representative

Not allowed:

-Alcoholic beverages, such as liquors, spirits, and wines, with the exception of beers and 0% alcoholic beverages

-Bars

-Alcohol delivery services


Canada

Ad topic

Details

Alcohol brand-sponsored events

May be allowed if the following requirements are met:

-Work with a TikTok Sales Representative to determine eligibility

-Target users aged 25 years or older and be registered in the target region

-Comply with all applicable laws and regulations


Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company:

-Sporting events

-Music tour

-Film festivals

-Tours of alcohol production facilities

Alcohol mixers and accessories

May be allowed if the following requirements are met:

-Work with a TikTok Sales Representative to determine eligibility

-Target users aged 25 years or older and be registered in the target region

-Comply with all applicable laws and regulations-Government

-Issued license documents may be required


Examples of alcohol mixers and accessories:

-Non-alcoholic ingredients used in mixed drinks and cocktails

-Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers

Alcoholic products

May be allowed if the following requirements are met:

-Work with a TikTok Sales Representative to determine eligibility

-Target users aged 25 years or older and be registered in the target region

-Include a message on responsible drinking

-Comply with all applicable laws and regulations

-Government-issued license documents may be required


Examples of alcoholic products:

-Alcohol clubs or subscription services

-Alcohol-branded merchandise

-Alcohol-making kits

-Alcoholic beverages and 0% alcoholic beverages

-Employment opportunities related to alcohol

Alcoholic products with add-ins

Not allowed.


Example of what is not allowed:

Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD

Hangover relief products

Not allowed.

Home-made alcoholic products or beverages

Not allowed.

Retail or e-commerce sales

Not allowed.


Retail or e-commerce ads are those that promote the sale or delivery service of alcoholic beverages, such as wine, beer, or spirits.


Chile

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Colombia

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Costa Rica

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Czech Republic

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Denmark

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Dominican Republic

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Ecuador

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Egypt

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Finland

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


France

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Germany

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Greece

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Guatemala

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Hungary

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Indonesia

Ad topic

Details

Alcohol-related situations and drinking establishments

0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met:

-Display appropriate disclaimers

-Provide necessary registration documents

-Target users aged 25 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, and other liquors

-Bars

-Alcohol delivery services


Iraq

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Ireland

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Israel

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Italy

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Japan

Ad topic

Details

Alcohol-related situations

-Target users aged 20 or older

-Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee


Jordan

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Kazakhstan

Ad topic

Details

Alcohol-related situations

Not allowed:

-Alcoholic beverages


Kuwait

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Lebanon

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Promoting 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed under certain conditions:

-Target users aged 25 or older

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Luxembourg

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that facilitate binge drinking


Malaysia

Ad topic

Details

Alcohol-related situations and drinking establishments

0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met:

-Display appropriate disclaimers

-Provide necessary registration documents

-Target users aged 25 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, and other liquors

-Bars

-Alcohol delivery services


Mexico

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Morocco

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Netherlands

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


New Zealand

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Alcohol brands or featuring alcohol branding may be allowed if certain conditions are met:

-Target users aged 18 years or older

Ad content or landing pages sponsored by alcohol brands may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Norway

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Oman

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Ad topic

Details

Alcohol-related situations and drinking establishments

Not allowed:

-Alcoholic beverages

-Bars

-Alcohol recycling services


Panama

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Peru

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Philippines

Ad topic

Details

Alcohol-related situations and drinking establishments

Beer and 0% alcoholic beverages may be allowed if the following requirements are met:

- Target users aged 18 years or older

- Display applicable dislcaimers

- Provide necessary registration documents

- Work with a TikTok Sales Representative for beer

Not allowed:

-Alcoholic beverages, such as wines, spirits, and liquors, except beers and 0% alcoholic beverages

-Bars

-Alcohol delivery services


Poland

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Portugal

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Qatar

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Romania

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Saudi Arabia

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


Singapore

Ad topic

Details

Alcohol-related situations and drinking establishments

Beer and 0% alcoholic beverages may be allowed if the following requirements are met:

-Target users aged 18 years or older

-Display applicable dislcaimers

-Provide necessary registration documents

-Work with a TikTok Sales Representative for beer

Not allowed:

-Alcoholic beverages, such as wines, spirits, and liquors, except beers and 0% alcoholic beverages

-Bars

-Alcohol delivery services


South Africa

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer and 0% alcoholic beverages may be allowed if the following requirements are met:

-Target users aged 18 years or older

-Display applicable dislcaimers

-Provide necessary registration documents

-Work with a TikTok Sales Representative for beer

Not allowed:

-Alcoholic beverages, such as wines, spirits, and liquors, except beers and 0% alcoholic beverages

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


South Korea

Ad topic

Details

Alcohol-related situations and drinking establishments

-Target users aged 25 years or older

-Include the disclaimer, "Excessive drinking can harm your health."

Not allowed:

-Encouraging users to be intoxicated

-Encouraging excessive or irresponsible drinking


Spain

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Sweden

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Switzerland

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


Taiwan

Ad topic

Details

Alcohol-related situations and drinking establishments

Target users aged 18 years or older

Include a warning message


Thailand

Ad topic

Details

Alcohol-related situations and drinking establishments

0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met:

-Target users aged 18 years or older

-Display appropriate disclaimers

-Provide necessary registration documents

-Follow all local requirements

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, and other liquors

-Bars

-Alcohol delivery services


Turkey

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


United Arab Emirates

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Not allowed:

-Alcoholic beverages, such as wine, beer, or spirits

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Alcohol-making kits


United Kingdom

Ad topic

Details

Alcohol-related situations and drinking establishments

Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met:

-Target users aged 18 years or older

Promoting events, nights, festivals, or parties may be allowed if certain conditions are met:

-Target users aged 18 years or older

Not allowed:

-Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol

-Alcohol clubs or subscription services

-Alcohol-sponsored events

-Adult drinking establishments such as strip clubs

Alcohol accessory products

Promoting alcohol accessory products, such as corkscrews, wine glasses, or other products presented to be used with alcohol products may be allowed if certain conditions are met:

-Target users aged 18 years or older

-Avoid any affiliation with alcohol brands

-Do not display alcohol branding

Not allowed:

-Alcohol-branded merchandise or products

-Drinking games

-Homebrewing kits

-Alcohol-making kits

-Cocktail-making courses or classes

-Products that encourage excessive drinking


United States

Ad topic

Details

Alcohol brand-sponsored events

May be allowed if the following requirements are met:

-Work with a TikTok Sales Representative to determine eligibility

-Target users aged 25 years or older and be registered in the target region

-Comply with all applicable laws and regulations


Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company:

-Sporting events

-Music tour

-Film festivals

-Tours of alcohol production facilities

Alcohol mixers and accessories

May be allowed if the following requirements are met:

-Work with a TikTok Sales Representative to determine eligibility

-Target users aged 25 years or older and be registered in the target region

-Comply with all applicable laws and regulations-Government

-Issued license documents may be required


Examples of alcohol mixers and accessories:

-Non-alcoholic ingredients used in mixed drinks and cocktails

-Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers

Alcoholic products

May be allowed if the following requirements are met:

-Work with a TikTok Sales Representative to determine eligibility

-Target users aged 25 years or older and be registered in the target region

-Include a message on responsible drinking

-Comply with all applicable laws and regulations

-Government-issued license documents may be required


Examples of alcoholic products:

-Alcohol clubs or subscription services

-Alcohol-branded merchandise

-Alcohol-making kits

-Alcoholic beverages and 0% alcoholic beverages

-Employment opportunities related to alcohol

Alcoholic products with add-ins

Not allowed.


Example of what is not allowed:

Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD

Hangover relief products

Not allowed.

Home-made alcoholic products or beverages

Not allowed.

Retail or e-commerce sales

Not allowed.


Retail or e-commerce ads are those that promote the sale or delivery service of alcoholic beverages, such as wine, beer, or spirits.



Uruguay

Ad topic

Requirements

Alcohol-related situations, drinking establishments, and alcohol accessory products

Beer advertising may be authorized if it meets the following conditions, among others:

- Ad content and landing pages promoting alcoholic beverages must be targeted at audiences aged 18 or older.

- Ad content must include the disclaimers and warning messages required by current applicable legislation.

- You must be working with a TikTok Sales Representative.

Not allowed:

-Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages


Vietnam

Ad topic

Details

Alcohol-related situations, drinking establishments, and alcohol accessory products

Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met:

-Target users aged 18 years or older

-Comply with all local laws

-Display applicable disclaimers


Content