Advertising Policies
Alcohol
Principle
We are committed to the safety and well-being of our users. Our focus is to prioritize and protect user interests when allowing the promotion of alcohol.
Policy
Our advertising policy for alcohol is based on applicable local laws and regulations. To advertise alcoholic products and beverages, comply with the following requirements as well as the market-specific requirements:
Promote products that are permissible in approved countries.
Clearly state the alcoholic content and strength of a beverage and carry a responsible drinking disclaimer on ad content and landing pages.
Obtain and submit all necessary licenses from authorized regulators or be established as lawful in countries you want to target.
The following are examples of what is not allowed in ad content or on landing pages:
Targeting or appealing to individuals below the legal drinking age
Featuring people below the age of 25
Featuring pregnant people
Portrayal of excessive drinking, intoxication, or reckless behavior under the influence of alcohol
Offering alcohol as a prize or reward, or promoting any offers or incentives encouraging the consumption of alcohol, such as discounts.
Alcohol delivery services
Note: Select alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.
Market-specific requirements
Algeria
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Argentina
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Australia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages such as beers, wines, mixed drinks Examples of what is not allowed: - Alcoholic beverages such as spirits - Alcohol-making kits |
Austria
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Azerbaijan
Ad topic | Details |
|---|---|
Alcohol and related products | Not allowed. - Alcohol beverages such as beer, wine, spirits. |
Bahrain
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Bangladesh
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Beer - Wine - Spirits |
Belarus
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Belgium
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Bolivia
Ad topic | Details |
|---|---|
Alcohol and related products | Beer advertising may be authorized if, among others, it meets the following conditions: - Target users aged 18 and older - Display applicable disclaimers and warning messages required by current applicable legislation. - Work with a TikTok Sales Representative Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Brazil
Ad topic | Details |
Alcohol and related products | Alcoholic beverages, such as beer, wine and low alcoholic ready to drink beverages may be allowed if the following conditions are met: - Target users aged 18 years or older - Work with a TikTok Sales Representative Examples of what is not allowed: - Liqueurs, distilled, and similar alcoholic beverages |
Bulgaria
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Cambodia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Canada
Ad topic | Details |
Alcohol brand-sponsored events | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Target users aged 25 years or older and be registered in the target region - Comply with all applicable laws and regulations Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company: - Sporting events - Music tour - Film festivals - Tours of alcohol production facilities |
Alcohol mixers and accessories | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Target users aged 25 years or older and be registered in the target region - Comply with all applicable laws and regulations-Government - Issued license documents may be required Examples of alcohol mixers and accessories: - Non-alcoholic ingredients used in mixed drinks and cocktails - Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers |
Alcoholic products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Target users aged 25 years or older and be registered in the target region - Include a message on responsible drinking - Comply with all applicable laws and regulations - Government-issued license documents may be required Examples of alcoholic products: - Alcohol clubs or subscription services - Alcohol-branded merchandise - Alcohol-making kits - Alcoholic beverages and 0% alcoholic beverages - Employment opportunities related to alcohol |
Alcoholic products with add-ins | Not allowed. Example of what is not allowed: Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD |
Hangover relief products | Not allowed. |
Home-made alcoholic products or beverages | Not allowed. |
Retail or e-commerce sales | Not allowed. Retail or e-commerce ads are those that promote the sale or delivery service of alcoholic beverages, such as wine, beer, or spirits. |
Chile
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Colombia
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Costa Rica
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Croatia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
Cyprus
Ad Topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - Target users aged 18 years and older Examples of what may be allowed: - Bars - Events - Festivals - Parties - Pubs - Other drinking establishments Examples of what is not allowed: - Adult drinking establishments such as strip clubs - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Beer - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Low-alcohol, alcohol-free, and 0% alcoholic beverages - Mixers for alcohol - Products that facilitate binge drinking - Soft drinks marketed as non-alcoholic alternatives - Spirits - Wine |
Czech Republic
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Denmark
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Dominican Republic
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Ecuador
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Egypt
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Estonia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
Finland
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
France
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Germany
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Greece
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Guatemala
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Hungary
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Indonesia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - Target users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Iraq
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Ireland
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Israel
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Italy
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Japan
Ad topic | Details |
Alcohol and related products | - Target users aged 20 or older - Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee |
Jordan
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Kazakhstan
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Kenya
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Example of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Example of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Kuwait
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Latvia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
Lebanon
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Lithuania
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
Luxembourg
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Malaysia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - Target users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Mexico
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Morocco
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Netherlands
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
New Zealand
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | May be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages such as beers, wines, mixed drinks Examples of what is not allowed: - Alcoholic beverages such as spirits - Alcohol-making kits |
Nigeria
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Example of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Norway
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Oman
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Pakistan
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Panama
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Paraguay
Ad topic | Details |
|---|---|
Alcohol and related products | Beer advertising may be authorized if, among others, it meets the following conditions: - Target users aged 18 and older - Display applicable disclaimers and warning messages required by current applicable legislation. - Work with a TikTok Sales Representative
Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Peru
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Philippines
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Poland
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Portugal
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Qatar
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Romania
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Saudi Arabia
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
Serbia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
Singapore
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Slovakia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
Slovenia
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | May be allowed if the following requirement is met: - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Bubs, pubs, and other drinking establishments - Events, festivals, or parties Not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages; and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding - The ad must be restricted to users aged 18 years or older Examples of what may be allowed: - Corkscrews - Wine glasses - Other products presented to be used with alcohol products Examples of what is not allowed: - Alcohol-branded merchandise or products - Alcohol-making kits - Cocktail-making courses or classes - Drinking games - Homebrewing kits - Products that facilitate binge drinking |
South Africa
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
South Korea
Ad topic | Details |
Alcohol and related products | - Target users aged 25 years or older - Include the disclaimer, "Excessive drinking can harm your health." Examples of what is not allowed: - Encouraging users to be intoxicated - Encouraging excessive or irresponsible drinking |
Spain
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Sri Lanka
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Sweden
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Switzerland
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
Taiwan
Ad topic | Details |
Alcohol and related products | - Target users aged 18 years or older - Include a warning message |
Thailand
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - Target users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Turkey
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
United Arab Emirates
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as wine, beer, or spirits - Alcohol-making kits |
United Kingdom
Ad topic | Details |
Alcohol-related events and establishments | Promoting pubs, bars, and other drinking establishments may be allowed if certain conditions are met: - Target users aged 18 years or older Promoting events, nights, festivals, or parties may be allowed if certain conditions are met: - Target users aged 18 years or older Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events - Adult drinking establishments such as strip clubs |
Alcohol and related products | Promoting alcohol accessory products, such as corkscrews, wine glasses, or similar items intended for use with alcohol may be permitted if certain conditions are met: - Target users aged 18 years or older - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol-branded merchandise or products - Drinking games - Homebrewing kits - Alcohol-making kits - Cocktail-making courses or classes - Products that encourage excessive drinking |
United States
Ad topic | Details |
Alcohol brand-sponsored events | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Target users aged 25 years or older and be registered in the target region - Comply with all applicable laws and regulations Examples of alcohol brand-sponsored events, either fully sponsored or co-sponsored by an alcohol company: - Sporting events - Music tour - Film festivals - Tours of alcohol production facilities |
Alcohol mixers and accessories | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Target users aged 25 years or older and be registered in the target region - Comply with all applicable laws and regulations-Government - Issued license documents may be required Examples of alcohol mixers and accessories: - Non-alcoholic ingredients used in mixed drinks and cocktails - Accessories utilized for the consumption, preparation, or storage of alcoholic products, such as bottle openers, wine racks, or cocktail shakers |
Alcoholic products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Target users aged 25 years or older and be registered in the target region - Include a message on responsible drinking - Comply with all applicable laws and regulations - Government-issued license documents may be required Examples of alcoholic products: - Alcohol clubs or subscription services - Alcohol-branded merchandise - Alcohol-making kits - Alcoholic beverages and 0% alcoholic beverages - Employment opportunities related to alcohol |
Alcoholic products with add-ins | Not allowed. Example of what is not allowed: Alcoholic beverages, such as wine, beer, or spirits that include THC or CBD |
Hangover relief products | Not allowed. |
Home-made alcoholic products or beverages | Not allowed. |
Retail or e-commerce sales | Not allowed. Retail or e-commerce ads are those that promote the sale or delivery service of alcoholic beverages, such as wine, beer, or spirits. |
Uruguay
Ad topic | Requirements |
Alcohol and related products | Beer advertising may be authorized if it meets certain requirements: - Target users aged 18 years and older - Include disclaimers and warning messages required by applicable legislation. - Work with a TikTok Sales Representative. Examples of what is not allowed: - Low-alcoholic beverages other than beer, wine, liqueurs, distilled, and similar alcoholic beverages |
Vietnam
Ad topic | Details |
Alcohol and related products | Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met: - Target users aged 18 years or older - Comply with all local laws - Display applicable disclaimers |
Promote on TikTok
In the following markets, Promote is the only form of paid ads that is allowed:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |