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Advertising policies
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- TikTok Advertising Policies
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- Protecting minors on TikTok: advertising initiatives
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- Advertising on TikTok - First Things to Note
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- TikTok Advertiser Tools and Related Terms Overview
- Branded Content Policy - Market-specific Requirements
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- About suspended ad accounts on TikTok
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- Regional Self-Regulatory Ad Codes for the European Union
- About ACE Fulfillment Verification
- FAQs for account suspension warning notifications
- Appeal rejected ad with One Click Appeal for Other Ad Types
- About TikTok Advertising Policies for Promote
- About Account Health in TikTok Ads Manager
- United Kingdom Model Reporting Rules for Sellers on Digital Platforms
- Intellectual Property Infringement Rules for Ads
- Market-specific requirements for ad approval
- What to do if your ad or ad group was rejected on TikTok
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- Policies and security /
- Advertising Policies /
- Advertising policies /
Alcohol
Principle
We are committed to the safety and well-being of our community. Our focus is to prioritize and protect community interests when allowing the promotion of alcohol.
Policy
Our advertising policy for alcohol is based on applicable local laws and regulations. To advertise, promote, sell, or feature branding of alcoholic products and beverages, you must comply with the following requirements as well as the market-specific requirements:
Promote products that are permissible in approved countries.
Clearly state the alcoholic content and strength of a beverage and carry a responsible drinking disclaimer on ad content and landing pages.
Obtain and submit all necessary licenses from authorized regulators or be established as lawful in markets you want to target.
Examples of what is not allowed in ad content or on landing pages:
Targeting or appealing to people below the legal drinking age
Featuring people below the age of 25
Featuring pregnant people
Portrayal of excessive drinking, intoxication, or reckless behavior under the influence of alcohol
Offering alcohol as a prize or reward, or promoting any offers or incentives encouraging the consumption of alcohol.
Sale and delivery services of alcoholic beverages*
*May be allowed in certain markets, see market-specific requirements for more details.
Note: Select alcoholic beverages are currently undergoing testing in some markets. From time to time, we may invite you to participate in alpha and beta tests in select industries that are otherwise still considered prohibited or restricted. Participants are subject to confidentiality (per section 8.4 of the Commercial Terms of Service) and may be subject to additional requirements. We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our advertising policies.
Market-specific requirements
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
Alcohol and related products | Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - Restrict ads to viewers aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as wine, beer, or spirits - Alcohol delivery services - Venues that serve alcohol Examples of what is not allowed: - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol and related products | Not allowed. - Alcohol beverages such as beer, wine, spirits. |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Beer - Wine - Spirits |
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents might be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands can fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 20 years and older - Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a TikTok Sales Representative - Restrict ads to viewers aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as wine, beer, or spirits - Alcohol delivery services - Venues that serve alcohol Examples of what is not allowed: - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years or older - Include the disclaimer, "Excessive drinking can harm your health." Examples of what is not allowed: - Encouraging users to be intoxicated - Encouraging excessive or irresponsible drinking |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years or older - Include a warning message |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Examples of what may be allowed: - Bars - Other drinking establishments Examples of what is not allowed: - Showing the consumption of alcohol - Alcohol brands |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages such as beer, wine, spirits - All other alcohol related products |
Ad topic | Details |
|---|---|
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, as well as low-alcohol, alcohol-free, and 0% alcoholic beverages, and soft drinks marketed as non-alcoholic alternatives or mixers for alcohol - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a TikTok Sales Representative - Government-issued license documents might be required *For Puerto Rico, restrict ads to viewers aged 18 years and older Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands can fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a TikTok Sales Representative *For Puerto Rico, restrict ads to viewers aged 18 years and older |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older - Do not mention, depict, or incentivize irresponsible drinking behaviors *For Puerto Rico, restrict ads to viewers aged 18 years and older Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older *For Puerto Rico, restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
|---|---|
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a TikTok Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
Alcohol and related products | Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Comply with all local laws - Display applicable disclaimers Examples of what may be allowed: - Beer with alcohol content below 15% - Alcohol delivery services |
- Principle
- Policy
- Market-specific requirements